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🎙️ In This Episode of the Rep Path Leadership Series: Breakthroughs, Grit, and Real-World Advice for Medical Sales Reps

Host Joe Licata sits down with Thomas Batton, Vice President of Sales at Omnia Medical, for a raw and inspiring look at what it really takes to succeed in medical sales. From humble beginnings making $36k/year and commuting four hours a day to leading sales teams in one of the most competitive specialties in healthcare — Thomas shares the story behind his rise and the hard truths reps need to hear.

What You’ll Learn: ✅ How to land an internship or first role (even with zero experience) ✅ Why spine reps MUST know anatomy and surgical workflow — not just products ✅ The difference between real sales training and winging it in the field ✅ What makes a standout ride-along (and what kills your chances) ✅ How to network with surgeons, scrub techs, nurses & gatekeepers ✅ Why ethics matter — and what to do when a surgeon crosses the line ✅ Whether you should start with a major company or an independent distributor ✅ What hiring managers look for beyond your resume

This isn’t theory — it’s lived experience from the OR trenches to VP leadership. If you’re serious about building a career in medical device sales, you can’t afford to miss this conversation.

📌 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for weekly episodes that cut through the fluff and bring you frontline career intel from top leaders across the med tech industry.

📤 Share this video with a friend or rep who needs to hear this message.

Ready to break into medical sales or land your next role? 🎯 Book your interview prep call with Joe today: https://reppath.com/path/ 💥 Use promo code LICATA for exclusive coaching discounts!

🎙️ Secret Sauce to Break Into Medical Sales | Solo Episode with Joe Licata In this solo edition of the Rep Path Podcast, host and top medical sales coach Joe Licata reveals the exact process you need to follow to land a job in medical sales — whether you’re a new grad, career switcher, or a seasoned rep trying to bounce back.

With over 23 years in the industry and thousands of interviews behind him, Joe shares the real, unfiltered truth about what it takes to break in, get noticed, and stand out in a crowded market.

00:00 – Intro & What Today’s Episode Is About 02:10 – Why Experience Alone Isn’t Enough Anymore 04:45 – The 4 Key Pillars: Resume, Storytelling, Networking, Interview Prep 06:30 – Why “Spray and Pray” Applications Don’t Work 09:05 – Resume Optimization: First Steps & Format Mistakes 13:00 – PDF vs Word & ATS Compatibility 15:00 – Avoid These Design Mistakes That Kill Your Resume 17:20 – The 4 Resume Metrics That Matter Most 19:50 – Why Sales Results Beat Adjectives Every Time 21:45 – The Psychology of a Great Resume 24:10 – How to Write Your Job Descriptions Effectively 27:30 – What to Include in Your Professional Summary (And What to Avoid) 30:00 – How to Talk About Gaps in Your Resume 32:45 – The 1-Sentence Rule That Every Hiring Manager Loves 35:20 – Live Q&A Begins: How to Break In as a Student 39:30 – Advice for Surgical Techs & Clinical Backgrounds 44:15 – The Truth About 1099 Jobs (Pros & Cons) 49:00 – How to Get Noticed if You’re New to the Country or Industry 52:00 – Biggest Resume Mistakes Entry-Level Reps Make 56:15 – The Best Questions to Ask in Interviews 1:00:00 – How to Handle Objections & Close Strong 1:03:40 – Why a Pre-Interview Thank You Email Works 1:05:00 – Smart Networking & Where to Start 1:08:10 – Questions to Avoid in First-Round Interviews 1:10:30 – Should You Ask About Compensation? 1:12:00 – How Many Resume Versions Should You Have? 1:14:30 – What Entry-Level Candidates Must Understand About the Industry 1:17:00 – Wrap-Up, Discounts & How to Connect with Joe

• How to optimize your resume for real traction (not fluff)

• Why storytelling is your secret weapon in interviews

• What hiring managers are really looking for in new reps

• Tactical tips to master every stage of the job search process

• How to handle objections, close strong, and follow up like a pro

📌 Want personalized coaching? 👉 Schedule a 1:1 call now: https://reppath.com/path/ 🎁 Use code LICATA for exclusive coaching discounts (especially if you’re a Lobby member!)

👍 Like, 💬 comment, and 🔔 subscribe for more brutally honest, game-changing sales career advice every week.

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Want to break into medical device sales and CRUSH your first year? 🎯 Book your free coaching call at https://reppath.com

🎙️ What It Really Takes to Break Into Medical Device Sales | Jason Bazemore x Joe Licata In this raw and unfiltered episode of the RepPath Leadership Podcast, host Joe Licata sits down with Jason Bazemore, Regional Sales Manager at CTM Biomedical, to expose what it actually takes to break into — and succeed in — the competitive world of medical device sales.

From transporting trays to million-dollar territory management, Jason shares 25+ years of wisdom on career growth, distributor life, hospital navigation, and the mindset required to thrive in one of the toughest sales industries on the planet.

✅ How to break into the industry without experience ✅ What the distributor model actually looks like day one ✅ Why ego-free entry roles can unlock long-term success ✅ How to build hospital relationships that fast-track your growth ✅ The top traits Jason looks for when hiring young reps ✅ Interview tips: best questions to ask + how to close strong ✅ The myth of the “sexy” med sales job — and what it’s really like ✅ Real advice on access issues, credentialing, and navigating OR politics ✅ Whether a 4-year degree is necessary — and how to bypass it

• Entry-level reps hungry to break into med sales

• Anyone exploring the 1099 distributor path

• Sales pros considering the hospital OR environment

• Career switchers, MSC grads, veterans, and athletes

📌 Don’t get left behind. This episode is PACKED with tactical advice, war stories, and real-world examples you won’t hear on most podcasts.

👉 Watch it now, then visit https://reppath.com to start your journey.

🔔 Like, comment, subscribe, and share if you found value — and don’t forget to follow Unfiltered Medical Sales Coaching on YouTube for more frontline leadership insights.

🔥 Want to get your foot in the door for medical device sales and crush your next interview? 🎯 Book your free strategy call now at https://reppath.com/

🎙️ How to Stand Out in the Medical Sales Hiring Process | Willyn Wilke x Joe Licata In this episode of The Rep Path Leadership Series, host Joe Licata sits down with Willyn Wilke, VP of Sales at Arjo Medical Devices, to break down exactly what hiring managers are looking for in today’s ultra-competitive medical sales landscape.

From landing the interview to showing up with purpose, Willyn shares a rare inside look at what separates forgettable applicants from future top performers. Whether you’re breaking in, transitioning from another industry, or looking to level up — this is the guide you’ve been waiting for.

✅ How to avoid the “spray and pray” resume trap ✅ Why research is your competitive edge in the interview process ✅ LinkedIn networking strategies that actually open doors ✅ How to tailor your resume using quantifiable results ✅ What hiring managers really think about thank-you emails ✅ Why “fit” and long-term commitment matter more than you think ✅ How to translate experience from pharma, B2B, tech, or clinical roles ✅ The small details that can win a close decision

• Entry-level candidates trying to break into medical device sales

• B2B, pharma, or clinical pros exploring a transition

• Sales reps preparing for upcoming interviews

• Anyone tired of applying and not hearing back

📌 Remember: medical sales is a long game — preparation, persistence, and positioning are everything. 🎧 Watch, take notes, and apply the tactics — then book your next career move: https://reppath.com/

👍 Like, 💬 comment, and 🔔 subscribe for more inside strategies from top med sales leaders!

🔥 Want to break into medical device sales and crush your next interview? 📞 Book your free strategy call now at https://reppath.com/

🎙️ Beyond the Sale: What Really Makes a Great Medical Device Rep | Adam Hodges x Joe Licata In this powerful episode of The Rep Path Podcast, Joe Licata is joined by Adam Hodges, President of AJH Consulting and a seasoned leader in the med device space. With decades of experience hiring, coaching, and scaling elite sales teams, Adam breaks down what separates average reps from the ones who truly thrive — long term.

They go deep on what it takes to win beyond the sale, covering the real traits hiring managers look for and how to show up like a top-tier candidate from day one.

✅ Why integrity and resilience are non-negotiables in elite sales ✅ The 5 key factors Adam looks for when hiring reps ✅ How to show your coachability and learning mindset ✅ What separates “closers” from “influencers” in med sales ✅ How to master your interview strategy — from resumes to follow-ups ✅ Why your calendar discipline matters more than your pitch ✅ Building meaningful relationships with surgeons, admins & stakeholders ✅ Insider resume tips: PDF vs Word, brag books, sales metrics & more

• Aspiring medical device sales reps

• Current reps looking to level up

• Career changers exploring medtech

• Sales leaders seeking top talent

• Anyone preparing for a med sales interview

⚡ Bookmark this episode. Rewatch it. Share it. And if you're serious about launching or leveling up your career in med device sales — 👉 Book your call today at https://reppath.com/

🔔 Don’t forget to LIKE, SUBSCRIBE, and TURN ON NOTIFICATIONS so you never miss real talk from the front lines of medical sales.