Today we discuss new approaches to getting over a billion dollars in sales as we welcome Marc Von Musser, a seasoned sales and marketing expert with an impressive track record, including his time as the director of coaching and sales training for Tony Robbins. Marc shares his groundbreaking strategies for organic marketing and reveals how he managed to outpace giants like Zillow and Realtor.com. Through compelling narratives inspired by historic leaders, Mark emphasizes the importance of a powerful marketing message in today's changing landscape, where consumers are more skeptical and cautious.

Explore the transformative potential of authentic communication in the evolving world of marketing. This episode sheds light on how podcasting is emerging as a potent medium for reaching audiences with genuine voices, even more impactful than traditional media. Drawing from examples of public figures, we discuss the power of unscripted and direct interactions, advocating for a shift from self-serving narratives to client-focused dialogues that build trust and widen reach.

Lastly, we delve into the deeply personal side of sales, emphasizing the role of self-love and meaningful connections. Through Marc's inspiring stories and advice, we highlight the vital importance of recognizing one's inherent value and the positive impact of reaching out to others. Whether it's enhancing client relationships or reducing cancellations, Marc's insights offer a blueprint for aligning with clients' dreams and aspirations, paving the way for both personal and professional success.

Check out Marc's book
Get Booked & Get Paid: How To Generate 6 Figures+ A Year, Through Podcast Guesting

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Eric Eden on LinkedIn

Today we discuss the value of personal branding with one of the top 30 influencers on LinkedIn - Justin Oberman, a marketing genius who made a remarkable transition from his family's insurance business to the dynamic world of advertising. Through his journey, Justin offers a unique perspective on the cyclical nature of advertising, where creativity meets performance, and how true branding is rooted in authentic customer experiences rather than static messages. His insights illuminate how both brands and personal identities can thrive through genuine engagement and adaptability, challenging the conventional wisdom on what it means to build a brand.

Ever wondered how to harness the power of personal branding on platforms like LinkedIn? Justin shares how consistency and authenticity in content can enhance trust and visibility, weaving in personal stories, including a surprising anecdote about using branding techniques to rekindle a lost relationship. This discussion extends to the art of ghostwriting and the significance of collaborative efforts in maintaining the essence of one's brand, demonstrating how strategic rebranding can be transformative.

We also navigate the intriguing world of controversy as a tool for personal branding, drawing lessons from iconic figures like P.T. Barnum and Elon Musk. Justin emphasizes the importance of genuine expression over AI-generated content, advocating for a personal touch that captivates and engages. From lessons in publicity inspired by marketing pioneers Howard Gossage and David Ogilvie, this episode is a treasure trove of insights for anyone looking to reshape their personal brand or gain fresh perspectives on the advertising landscape.

Check out Justin's LinkedIn profile to sew his awesome content and how he has build his personal brand.

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Eric Eden on LinkedIn

Today we speak with Matt Genovese, a chip designer turned community builder, as he unveils the surprising power of authentic connections in the tech world. Matt's adventure began with a simple idea that blossomed into Door64, a thriving technology community in Austin, Texas, uniting over 30,000 professionals. Tune in to understand how Matt's serendipitous path led him from designing chips to transforming lives, revealing unexpected marketing talents along the way. His story offers a unique perspective on how fostering real-world connections in professional communities can lead to profound personal and professional changes.

Authenticity and humor emerge as the secret ingredients in cultivating a true community, as Matt shares insights from his experience with Door64. Through personal anecdotes and shared interests, he highlights the difference between genuine connections and mere gatherings. Listen to learn how targeted job fairs and personal storytelling can create meaningful bonds that go beyond professional networking, offering a blueprint for building communities that resonate deeply with their members.

The conversation takes a deeper look into the evolving landscape of community building, both online and offline, in the tech industry as AI emerges. Explore the critical role of in-person events, the challenges of nurturing online engagements, and the subtle impact of platforms like AI Product Hive and Planarama. Matt's narrative illuminates the joy of witnessing communal and personal growth, painting a vivid picture of how lasting impressions and positive influences are cultivated within these vibrant networks.

Check out Matt's community AI Product Hive

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.

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Eric Eden on LinkedIn