Discussing the priorities of independent and developing artists vs. the priorities of industry. What are the priorities of a label? What are the priorities of a manager or an agent? And what are the main differences between those and the focus for an artist? We hope that this series can provide clarity on the primary considerations of artists and professionals in the AUNZ music scene. This is Record Straight, your go-to spot for unfiltered insights into the Australian music scene. Your hosts Christina and Anthony from Cartel Australia. Let's dive in, exploring Australia's musical landscape like never before, where honesty echoes louder than illusion. Listen up!

In the fast-paced world of music releases, having a clear and structured plan is crucial to maximising your impact and building long-term success. While each artist may have different strengths, weaknesses, and goals, this episode outlines a label standard release cycle—a bare minimum structure designed to help artists in the AU/NZ territory navigate the social, digital and media landscape effectively.

This plan covers the key priorities from the moment your music is ingested into a distribution service up until release day and beyond. It’s aimed at artists looking to build demand for their catalogue and ensure the sustainability of their artist projects.