Pete Hendrick discusses the Brand to Sales revolution
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Pete Hendrick discusses the Brand to Sales revolution
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About this listen
Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.
Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few.
Octopus was recently acquired by Publicis, making the company's future even more interesting.
We talk about:
🔸 How Octopus Group came about and the major milestones
🔸 Why now is such a good time to be in B2B marketing
🔸 Why brands thrive when awareness and sales work together
🔸 The role of creativity vs data and tight targeting
Enjoy the conversation
Mentioned in this episode:
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Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org