Personalized vs Automated Link Building with Irina Maltseva
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Personalized vs Automated Link Building with Irina Maltseva
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About this listen
In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company.
We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche.
Connect with Irina on Linkedin - https://www.linkedin.com/in/irinamaltseva/
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