• Packaging Secrets - Retail Buyers Tell All: What Makes Packaging Sell (and Fail)

  • Apr 28 2025
  • Length: 52 mins
  • Podcast

Packaging Secrets - Retail Buyers Tell All: What Makes Packaging Sell (and Fail)

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  • Summary

  • 🔥 Designers, listen up—this one’s for YOU.

    If you’re creating brand or packaging design for CPG, food & bev, or wellness products, this is the inside scoop you can’t afford to miss. We sat down with real retail buyers and asked them what actually gets a product noticed—and what gets it passed over. Spoiler alert: good design isn’t enough.

    🧠 In this fast-paced breakdown, you’ll learn:
    • What makes packaging instantly eye-catching (or invisible)
    • How color, typography, and structure drive that first impression
    • The trends buyers love right now—and the ones they’re sick of
    • Why storytelling is your secret weapon (but not in the way you think)
    • The #1 design mistake that kills a brand before it even launches
    • How to balance sustainability, clarity, and visual punch

    Whether you're designing for a client or your own brand, these buyer insights will sharpen your strategy, elevate your work, and help you design packaging that actually sells.

    🎯 Want to create packaging that flies off shelves?
    Start by thinking like a buyer.
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