Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.

Key Takeaways:

- What thought leadership means to 10 "PR 360" guests

- How to be a better thought leader

- Things thought leaders get wrong

Episode Timeline:

2:10 April White, CEO and founder of Trust Relations

3:20 Louis K. Gump. president of Cambian Solutions

5:20 Gini Dietrich, founder of the influential Spin Sucks blog

8:40 Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing

10:00 Grace Keith Rodriguez, CEO of Caliber Corporate Advisers

12:10 Dominick Miserandino, founder of TheCelebrityCafe.com

14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce

17:00 Jacqueline Long, President of Evins PR

18:45 Amy Jackson, founder of TaleSplash

21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET Consultancy

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Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer.

Key Takeaways:

- Common mistakes in creative firms

- When to sell an agency

- How to evaluate your agency

Episode Timeline:

1:15 The perils of living with an Australian shepherd

2:30 How Punctuation helps media companies with positioning and benchmarking

4:00 Considering the owner's lifestyle during the M and A process

5:00 Selling a business to the right person

6:45 Is there a common positioning pivot agencies are making these days?

7:15 The importance of finding your niche

8:30 How expertise affects pricing

9:10 The biggest mistakes creative firms are making these days

10:15 How an owner's role evolves over time

12:35 When is it time to sell?

15:15 The emotional toll of the M and A process

17:45 The importance that EBITA plays in the evaluation

19:30 Jonathan's favorite craft brew

This episode’s guest:

• Jonathan Baker

• Get free resources at Punctuation.com/PR360

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Wing Lam is the eldest of the three founding brothers of Wahoo’s Fish Taco, with over 30 years of experience in the restaurant industry. Beyond business, Wing is actively engaged in philanthropy, serving on the boards of organizations like Share Our Strength and the Surfrider Foundation. On his fourth “PR 360” appearance, he discusses what it means to live the Wahoo's Way, shares the secret of Mr. Lee's sauce, and discusses current restaurant business trends.

Key Takeaways:

- The latest from the Cali Love Drop

- What it means to live the "Wahoo's Way"

- The rise in popularity of Asian food

Episode Timeline:

1:50 The mystery of Wahoo's amazing Mr. Lee's sauce

3:50 What does it mean to live the Wahoo's Way?

7:50 Has Kelly Lam's mindfulness rubbed off on Wing?

9:15 How food affects your sense of being

10:00 Accepting the challenges of life

12:00 Current trends in the restaurant business

14:15 Filipino food is becoming more popular

16:20 A new food offering at Wahoo's

17:15 The state of the Beach Boys' collaboration

18:40 The latest news with the Cali Love Drop

20:10 Did 2024 turn out as expected?

24:45 Tod's old job with Frosty, Heidi and Frank

This episode’s guest:

• Wing Lam on LinkedIn

• @WahoosWing

• Email: Wing.Lam@Wahoos.com

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Lizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.

Key Takeaways:

- Lizzy’s journey from dancer to creative strategist

- How to merge misfit ideas into something new

- Why creators should co-create with their audiences

Episode Timeline:

1:30 How did Lizzy go from being a dancer to a creative strategist?

3:15 Creators are characters

5:15 How Lizzy merges misfit ideas to create something new

8:30 How does Lizzy find niche creators

10:35 Whalar Group's 4 C's

12:00 Creators need to build spaces for their audiences

16:15 What separates Whalar Group from the competition?

17:42 Keeping up with creator trends

20:15 Creators should co-create with their audience

21:30 Lizzy's social media diet

This episode’s guest:

• Lizzy Bilasano on LinkedIn

• Whalar Group's website

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Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces.

Key Takeaways:

- Kelly’s transition from construction to wellness

- The benefits of mindfulness in the workplace

- The power of gratitude

Episode Timeline:

1:45 Kelly's wellness journey

4:00 How a silent auction changed Kelly's life

5:00 How to become a yoga instructor

6:30 The hard part about teaching yoga

8:30 Wellness for gamers

9:30 Showing ROI for wellness

11:05 The Whole Purpose’s class offerings

13:30 Where does mindfulness start?

15:10 The importance of gratitude

18:00 What are people looking for help with?

19:30 New trends in wellness practices

21:50 Common pushback Kelly gets from potential clients

This episode’s guest:

• Kelly Lam

• The Whole Purpose's website

• Email: Info@TheWholePurpose.com

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Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters.

Key Takeaways:

- TENET Consultancy's secret 'sauce'

- Ekaette's work with the Harlem Globetrotters

- How DEI efforts can fall short

Episode Timeline:

1:20 The four-step process for brand transformation

4:15 The “sauce” that sets TENET apart

5:45 Ekaette's work with the Harlem Globetrotters

9:00 How to build strong partner relationships

10:28 How The A Pledge is helping diversity in advertising

13:00 Moving beyond performative DEI actions

15:00 Legal pushback against DEI

16:48 Tangible successes in advertising diversity

18:45 Advice for women in PR and marketing

20:34 Ekaette on thought leadership

This episode’s guest:

• TENET on LinkedIn

• LinkedIn Ekaette Kern

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Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams.

Key Takeaways:

- Creating the world’s most advanced podcast search engine

- Innovative ways organizations can use Pod Engine’s database

- How Joe caught Richard Branson’s attention

Episode Timeline:

1:00 Unlocking podcast knowledge through Pod Engine

5:00 Pod Engine is an excellent resource for information

6:00 How to use Pod Engine to book podcast guests

09:45 Innovative ways that Pod Engine can be used

10:50 How an NHL team is using Pod Engine

12:00 Pod Engine allows organizations to monitor the competition

14:30 Getting caught up from the advent of podcasting

15:50 Current trends in podcasting

20:00 Joe's Point of Light Award

21:00 How Joe enlisted Richard Branson's help for a best man speech

This episode’s guest:

• Joe Tannorella on LinkedIn

• PodEngine.ai

• Ping Joe for a free month's subscription at Joe@PodEngine.ai

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Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.

Key Takeaways:

- Andrew's transition from news reporter to PR

- The future of digital humans

- Understanding the Internet of Things

Episode Timeline:

1:30 Why Andrew left his career as a news reporter

4:00 Tod's thoughts on media fatigue

5:15 The future of journalism

9:00 Andrew's favorite interviews

11:00 Tod's interview with Jane Goodall

12:30 GRC's new client, Uneeq

13:30 How Uneeq is creating digital humans

15:00 Applications for AI digital humans

19:00 How Andre stays to date on the world of big tech

21:54 Understanding IoT and its importance

This episode’s guest:

• Andrew Ellison on LinkedIn

• Global Results Communications

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