• PPC Masterclass: 6 Signs You're Wasting Money on PPC

  • Dec 4 2024
  • Length: 45 mins
  • Podcast

PPC Masterclass: 6 Signs You're Wasting Money on PPC

  • Summary

  • Are your PPC campaigns falling short? Location targeting is one of the most critical elements for real estate investors, and getting it wrong could cost you thousands. In this episode of the Collective Clicks podcast, Brandon Bateman and Garrett Cragun break down 6 major location targeting mistakes and how to fix them for better ROI.


    ✅ What you’ll learn:

    How to optimize PPC ads for real estate investors
    The impact of location targeting on lead quality and cost-per-click
    Proven strategies like nightlight targeting and tiered location setups
    The power of hyper-local ad copy for higher conversions

    Whether targeting local markets or running national PPC campaigns, this episode is packed with actionable insights to improve your results.

    🎯 Don’t miss these game-changing tips for real estate PPC success!

    📥 Grab our free PPC toolkit: https://get.batemancollective.com/toolkit/

    💬 Let us know your thoughts or questions in the comments!


    Timestamps:

    00:00 Welcome and Intro
    03:12 Why Most PPC Marketers Fail
    07:45 Mistake 1: Going Too Broad
    15:10 Mistake 2: Going Too Narrow
    22:30 Nightlights Targeting Explained
    28:45 Mistake 3: Ignoring Google Settings
    33:10 Mistake 4: Missing Negative Keywords
    38:15 Mistake 5: Generic Ad Copy
    42:10 Mistake 6: High vs. Low-Value Segmentation
    46:05 Final Thoughts and Toolkit Offer

    Thanks for listening to Collective Clicks!

    Thanks for listening to Collective Clicks!

    We're always looking to improve the pod: drop us some feedback here.

    If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.


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