Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the evolving trends in holiday booking. The discussion also explores the influence of digital transformation, the role of subscription and dynamic pricing models, the increasing importance of experiential travel for Gen Z, and the creativity in advertising. Join us for an insightful conversation packed with anecdotes and valuable industry insights.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

Chapters:-

00:00 Welcome and Introduction

00:19 Guest Introduction: Toby Horry

01:31 Early Career and Family Influence

02:42 Advertising Anecdotes and Insights

08:46 Dynamic Pricing in Travel

17:36 COVID-19 Impact on Travel Industry

19:11 Repatriation Efforts During COVID-19

21:13 The Future of Package Holidays

23:31 Changing Trends in Travel and Leisure

29:08 Vacation Policies and Economic Impact

30:58 Economic Rationality in Travel

31:28 Flexible Working and Consumer Behaviour

32:09 The Case for Flexible Work

34:52 The Impact of Technology on Work and Travel

39:48 Marketing Strategies in the Travel Industry

48:08 The Role of Video and Social Media in Travel

49:46 AI and Its Implications in Travel

51:17 Consumer Trends and Travel Recommendations

56:05 Conclusion and Final Thoughts

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In this episode, Rory interviews Ruth Snowdon-Gough, CMO of Hain Celestial, a company known for its ‘dawn to dusk’ portfolio of brands including Sun Pat, Covent Garden Soup, Linda McCartney Foods and Ella's Kitchen.

The discussion covers Hain's multi-year strategy for global growth, the meat-reduction trends influencing food consumption, and the evolution of vegetarian food toward flavour-rich offerings without taste compromise. They explore insights into educating children on cooking, whether soup deserves a bigger share of the portable meals market and the success story of Ella’s Kitchen.

In ‘Top Two Challenges’, Ruth talks about balancing product sales with ethical goals and how the company manages the reputation of the McCartney family name when it comes to product development for the Linda McCartney range.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

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In this episode of 'On Brand with ALF and Rory Sutherland,' host Rory Sutherland, Vice-Chairman of Ogilvy UK, sits down with Benjamin Braun, the Chief Marketing Officer at Samsung Europe.

The discussion covers a range of topics including Samsung's creative use of their Olympic sponsorship, marketing tactics and digital transformation. Braun highlights the success of gifting special edition gold phones to Olympians, which led to a 23% increase in demand for Flip 6 phones. They also explore Samsung's innovative products like foldable phones, AI-enabled ovens and eco-friendly initiatives like solar-powered TV remotes. The conversation delves into the importance of user-centric design and dual-purpose products, and how Samsung balances premium offerings with affordable technology to democratize access. Rory and Benjamin further discuss the future of AI, the impact of aesthetics in consumer choice and effective marketing strategies that blend minimax (minimal resources for maximum output) and maxmax (heroic marketing efforts).

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

Hosted on Acast. See acast.com/privacy for more information.