In this episode, I’m pulling back the curtain on my year in business and visibility. Spoiler: 2024 wasn’t a banner year financially, but it was full of lessons, exploration, and rediscovery. I’m sharing my honest reflections, from visibility strategies that worked to the tough moments of figuring out what truly lights me up in my business.

You’ll hear about the visibility experiments I tested, the results I saw (and didn’t see), and why staying consistent—even during a year of uncertainty—was my non-negotiable. If you’re looking for insights on building visibility in a way that feels aligned and sustainable, this episode is for you.

What You’ll Learn in This Episode:

• Why visibility is the first step in the sales cycle and why it matters even in challenging times.
• The strategies I leaned on in 2024: collaborations, speaking, podcasting, and in-person networking.
• How one visibility challenge led to a speaking opportunity in Nashville.
• Honest reflections on what didn’t work, including lessons learned from a collaboration that felt misaligned.
• Key takeaways to help you build a visibility strategy that aligns with your strengths and supports your business goals.

This episode was originally recorded for an online event called “The Great Debrief” by Cat Griffin. Check her out here.

>>LET’S CONNECT<<

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>>RESOURCES YOU’LL LOVE<<

Ready to get visible without relying on social media? Get your custom plan and apply for the Brand Visibility Accelerator!

• https://ksco.ca/bva/

Kickstart your visibility plan without social media! Grab our Ultimate Roadmap to Visibility Off Social bingeable audio course.

• https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/

Want to save time creating content? Snag The Simplified Content System for only $47!

• https://www.entrepreneurschool.ca/content

Time to elevate your brand? Book a coffee chat to explore working with Kelly

• https://tidycal.com/ksco/discovery-call

>>THANKS FOR LISTENING!<<

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