The Business of Talent cover art

The Business of Talent

The Business of Talent

By: Sam Hysell Jordan Williams
Listen for free

About this listen

The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.Sam Hysell, Jordan Williams Economics
Episodes
  • Is 2025 the Year Creators Earn More Than TV & Legacy Media?
    Jun 20 2025

    Jordan and Sam delve into Publicis's recent $150 million acquisition of Captivate, an influencer marketing company known for its extensive creator network and advancements in affiliate marketing technology. Their discussion highlights the shifting landscape of ad spending, as revenue increasingly moves from traditional formats to user-generated content platforms, accelerating the growth of the creator economy. They also examine strategic moves by major brands, such as MLB, which signal a broader trend of investments in this space. Additionally, the conversation explores how traditional media can stay competitive by collaborating directly with individual creators, reflecting on the opportunities and challenges this evolution presents.


    00:00 Morning Catch-Up

    00:13 Weekend Adventures

    01:06 Exciting Industry News

    01:45 Publicis' Strategic Moves

    03:58 The Future of Advertising

    08:39 MLB's Strategic Investment

    08:52 The Rise of Creator Platforms

    10:01 Traditional Media's Response

    Show More Show Less
    23 mins
  • Can Creators Finally Get Paid for YouTube Shorts?
    Jun 2 2025

    In this episode, we dive into the evolving landscape of media with a focus on short form content and the economics behind it. Hosts discuss the rise in revenue from YouTube Shorts, new platforms like TTIKR, and the impact of podcasting giant PodX acquiring Lemonada. Discover how creators are navigating these changes, monetizing content, and the implications for the future of digital media. Plus, insights on the importance of repurposing long-form content into shorts and the potential of superfan platforms.


    00:00 The Evolution of Short Form Content

    00:25 Catching Up

    01:47 Diving into Recent Industry News

    02:03 YouTube Shorts Revenue Milestone

    03:15 Strategies for Creators: Long Form vs. Short Form

    08:41 TTIKR: A New Creator-First Platform

    09:43 Discussion on TTIKR Potential Impact

    17:00 Podcast Industry Insights and Acquisitions

    18:44 Celebrity-Driven Podcasts vs. Emerging Talent

    23:31 Closing Thoughts

    Show More Show Less
    24 mins
  • Spotify Paid Podcasters $100M Last Quarter — Here’s Why
    May 16 2025

    Exploring Spotify's $100M Payouts, YouTube's Creator Partnership Hub, and Rich Paul's New Venture!In this episode, we dive into the latest news in the podcasting and creator economy landscape. We discuss Spotify's impressive $100 million payout to podcasters in Q1 2025 and its continued growth in video podcasting. YouTube's new Creator Partnership Hub, which aims to simplify collaborations between brands and creators, is also covered. Finally, we explore Rich Paul's and Paul Rivera's new media venture, Homecoming, focused on video podcasts at the intersection of sports, business, and culture. Join us for an in-depth look at these exciting developments!00:00 Intro00:48 Spotify's Massive Podcast Payouts08:22 YouTube's New Creator Partnership Hub12:50 Rich Paul's New Sports Media Investment18:24 Closing Thoughts

    Show More Show Less
    19 mins
No reviews yet