In this first episode of the Modern Agent Marketing Girls Podcast, Chelsea and Kayla dive into the foundation of their marketing philosophy and how they are redefining what it means to be a modern real estate agent. They share personal stories about how they got started in real estate, the struggles with outdated marketing tactics, and the freedom and success they've found through modern, organic relationship-based strategies. This episode is all about setting the tone for the podcast and providing actionable tips to help real estate agents feel more confident and excited about their business!

What you'll learn in this episode:

• The difference between old-school and modern marketing and why traditional tactics like cold calling and door knocking can feel outdated and ineffective compared to social media-driven, relationship-based strategies
• Why creating authentic, engaging content that attracts clients and builds trust without feeling pushy is key
• How the value of being yourself and embracing your personality and sharing behind-the-scenes moments can help you stand out and attract the right clients
• How building trust and focusing on relationships can create a business full of repeat clients and referrals
• And an actionable "homework assignment" (We promise it's easy!) that you can do right now to move the needle in your business

This episode will inspire you to ditch the fear of standing out, embrace modern marketing, and start building a business that aligns with your life and goals.

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join the Modern Marketing Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen:

Instagram: @hichelseapetersen

Website: https://thechelseapetersen.com

Follow Kayla Fox:

Instagram: @yourhomegirlkayla

Hi friend - welcome to the premiere episode of the Modern Agent Marketing Girl Podcast!! In this episode, Chelsea and Kayla introduce themselves, share the story behind starting this podcast, and about the incredible Modern Agent Social Club! You’ll get to know them, our passion for modern, relationship-based marketing, and what you can expect from this podcast. Think of this as your fun, relaxed chat over a glass of wine where we dive into creating a real estate business you love! We promise that you will love it here.

What you can expect from this podcast:

• How modern marketing can truly transform your business, and why social media and relationship-based strategies are more effective (and fun!) than outdated methods like cold calling and door-knocking!
• The vision behind Modern Agent Social Club and how we provide tools, resources, and strategies to help real estate agents stand out and build a community around their brand
• Actionable marketing tips and insights into building trust, creating authentic content, and attracting clients you love without feeling salesy
• What to expect from the podcast and a sneak peek into the topics we’ll cover, including email marketing, local business strategies, and trend-proof ways to stand out in your market

Join us as we help you reconnect with the joy in your real estate business and make marketing fun again!

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join the Modern Marketing Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen:

Instagram: @hichelseapetersen

Website: https://thechelseapetersen.com

Follow Kayla Fox:

Instagram: @yourhomegirlkayla

Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love.

Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories.

Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods.

Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective.

Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together!

XOXO,

The Marketing Girls