Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS.

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Solve Your Customer Acquisition Problem

TinySeed

Semrush

SignWell

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SessionLab

Veed

F5Bot

Syften

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One of the biggest growth levers in your SaaS business is to embrace enterprise sales. Craig Hewitt, founder of Castos, shares how to drive sales so that you're not leaving revenue on the table.

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The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea”

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Castos

Craig Hewitt (@TheCraigHewitt) | X

Effective Marketing Starts With the Perfect Customer Persona

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Choosing the right pricing strategy for your bootstrapped SaaS is critical. Freemium can be alluring, but it's not a pricing strategy – it's actually a marketing strategy. In this video, I'll explain why freemium is so tricky, and why you should almost always avoid it.

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Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users

Episode 725 | SEO in the Age of AI, Freemium, When Brand Becomes Important, and More Advanced Listener Questions (with Ruben Gamez)

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