This week on the Media Roundtable, Dan Granger (CEO, Oxford Road & Veritone One) hosts Steve Pratt (Founder, The Creativity Business, author of Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve’s article on Joe Rogan’s podcast status.

Why? Because a podcast is still the best place for an open exchange of ideas–even ideas about what is and isn’t a podcast. Plus, the cement’s still wet on our new podcast definition, so it’s time for a gut check.

Dan and Steve also cover Picking a Platform, Earning Attention, and more. This week's episode is sponsored by The Daily Wire.

“Consumers hold all the power. They can bypass anything they don't want. So the opportunity for most marketers that isn't being taken advantage of is: make something that people want.”

- Steve Pratt (Founder, The Creativity Business)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reminder: Shows don’t need a million downloads to make an impact.

This week, in a podcast studio, somewhere on the final frontier, Dan Granger (CEO, Oxford Road & Veritone One) and John McDermott (Co-Founder, Caloroga Shark Media) boldly go where nobody’s gone before, to discuss how there’s plenty of room in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode of “What’s a Podcast? - The Extended Interviews” is sponsored by Claritas.

“I'm not the anti-video guy. I just want to stick up for, hey, there's nothing wrong with heading down to the basement and talking about Star Trek with your friends.”

• John McDermott (Co-Founder, Caloroga Shark Media)

The team is talking: Jimmy Buffett’s Business Model, YouTube’s Numbers Game, Podcast Peer Pressure, and more. Let’s voyage in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hope you’re good at math, because podcasting is about to multiply.

This week on the Media Roundtable limited series “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts Bryan Barletta (Founder and Partner, Sound Profitable) to peel back the layers of podcasting.

“I want it [the podcast definition] to be a virus… If we let it grow, it's easier to kick out the things that are very clearly not it.” - Bryan Barletta

The team is talking: the Popular Kids, YouTube’s Top Shelf, Identity Crises, and more. Let’s dig in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like Ira Glass.

Dan Granger (CEO, Oxford Road & Veritone One) sits down with Audio Legend and Podcast Pioneer Ira Glass (Host, Executive Producer, This American Life) in a new episode of “What’s a Podcast? - The Extended Interviews.” This week’s episode is sponsored by our friends at Fairing.

“ You really have to be very thoughtful and show cunning in the way that you deal with advertising and promotion…. that's where you protect yourself and your right to make whatever you want.“

• Ira Glass (Host, Executive Producer, This American Life)

The team is talking: Promo Power, Blueprints, The Feels, and more. Let’s dig in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasting is global. Is your brand ready? On an all-new Media Roundtable: Special Edition, we’re recapping the highlights of Podcast Show London 2025 with notable attendees. This week’s episode is sponsored by our friends at ALLCITY Network.

For the next best thing to a front row seat, we’ve assembled an all-star panel of audio industry insiders to share their fresh insights.

Giles Martin (EVP, Strategy, Oxford Road) hosts:

Jarrod Klawinsky - (Director, Digital Media, Oxford Road)

Rosemary Scalabrino - (Director, Business Development, Veritone One)

Parastoo Hosseini - (International Audio Manager, Oxford Road)

Steven Abraham - (President, International, Oxford Road)

“ We talk about global, but everybody’s really very, very, very local.”

• Steven Abraham - (President, International, Oxford Road)

These all-stars are talking: Collabs with Giants, Brand Moves, Being a Local, and more. Let’s jump in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CAOs, there’s a number out there in the world that if you knew it, it’d change your business forever. Our guest on this week’s episode of the Media Roundtable found that number— How’d he do it? Join Dan Granger (CEO, Oxford Road & Veritone One) as he hosts Hernan Lopez, (Founder, Wondery & Owl & Co) in a special double episode to talk about the BIGGEST number in podcasting and why it matters.

“ I estimated the global podcast economy to be worth $7.3 billion.”

— Hernan Lopez, (Founder, Wondery & Owl & Co)

They’re talking: Counting What Counts, Why Definitions Matter, Audio Wins, and more. Let’s dive in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CAOs, the most important thing to remember is this: Chase your audience and success will follow.

This week on the Media Roundtable: Special Edition, Dan Granger (CEO, Oxford Road & Veritone One) welcomes audio heavyweights Steven Goldstein (Founder & CEO, Amplifi Media) and Jay Nachlis (Vice President, Coleman Insights). This episode is sponsored by our friends at Libsyn.

"You have to chase the audience. That's what the big media companies are learning how to do. And that's what podcasting has to learn how to do."

• Steven Goldstein (Founder & CEO, Amplifi Media)

The team is talking: Listener Behaviors by the Numbers, The Audio-Only Lane, and Growing Pains. Let’s jump in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ah, podcasts–those “little masterpieces for your ears.”

We’re back with another episode of our limited series, ‘What’s a Podcast? - The Extended Interviews.’ We have an all-star panel of industry insiders to debate what a podcast is — and what it could be.

Dan Granger (CEO, Oxford Road and Veritone One) hosts:

Larry Rosin (President, Edison Research)

Hilary Ross Shafer (VP, Podcast and YouTube Influencer, Veritone One)

James Cridland (Editor, Podnews and Podcast Business Journal) and

Nick Giorgio (Director, Media and Customer Acquisition, SimpliSafe)

”Podcasting's unique selling point has always been that it's something for your ears when your eyes are busy.”

• James Cridland (Editor, Podnews and Podcast Business Journal)

The team’s talking: Podcasting’s Identity Crisis, Podcast Growing Pains, and CAO ad outlook. Let’s dive in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.