Summary

In this episode of Marketing Unzipped, Rob Curtis delves into the principles of legendary marketer David Ogilvy. The discussion covers Ogilvy's unique background, his customer-first philosophy, the importance of research, and the need for clarity in marketing. Curtis emphasizes that Ogilvy's timeless strategies can be applied by anyone, regardless of their business size, to create effective marketing that resonates with audiences.

Takeaways

Ogilvy's approach is still relevant for modern marketers.
Respecting the customer is key to effective marketing.
Headlines are crucial; they should capture attention immediately.
Research should inform all marketing decisions, not guesswork.
Clarity in messaging builds trust with the audience.
Marketing should focus on benefits, not just features.
Avoid jargon; speak in plain language that resonates.
Testing and iteration are essential for successful campaigns.
Ogilvy's principles can be applied by businesses of any size.
Marketing should be about helping customers make decisions.

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

Influencer marketing isn’t dead—but its impact is.

In this episode of Marketing Unzipped, Rob explores why today's audiences are rejecting polished, high-budget influencer campaigns in favour of something far more powerful: authenticity.

You’ll discover how the shift toward user-generated content, micro-communities, and personal brands is reshaping how we connect online. From emotional storytelling to trust-driven signals, this episode breaks down exactly what it takes to stay relevant in a noisy digital world.

👥 Learn how to:

• Build real community beyond vanity metrics
• Make your customers the hero with UGC
• Turn your personal brand into your biggest marketing asset
• Apply behavioural science to create magnetic marketing moments

Whether you're a founder, marketer or content creator, this episode gives you the strategies to thrive in a more human, less polished marketing era.

🎧 Listen now and rethink your approach to social.

Chapters

00:00 – The Decline of Influencer Marketing
02:10 – The Shift Towards Authenticity
07:03 – Building Communities and User-Generated Content
14:15 – The Power of Personal Branding
20:20 – Strategies for Modern Marketing
28:04 – The Future of Social Media Marketing

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

It's time for another episode of Marketing Unzipped. If you’ve been following the news in tech even loosely, you’ve probably heard a lot of noise around Google’s latest event — Google I/O 2025.

This year, Google made one thing crystal clear: Artificial Intelligence is no longer an add-on. It’s the foundation.

From the way we search, to the way we shop, to the way we create content — it’s all changing. And quickly. What really stood out — from a marketer’s perspective — wasn’t just the tech. It was the pattern. The direction things are heading. And what it means for how we show up in front of customers.

Google Search is no longer just about finding results. It’s answering for users before they ever click anything. You don’t even need to visit a website anymore — the AI tells you what you need to know right there in the search results.

New tools like Veo and Imagen let you generate full-blown video ads and product images just by typing a few lines of text. No cameras. No shoots. No design teams. Just AI and a vision.

The most subtle shift and maybe the most powerful is how AI is collapsing the traditional sales funnel. People are going from interest to decision almost instantly, and marketers? We’re often not even in the room when it happens!

Today I'm discussing all of these overviews and more when it comes to keeping your brand at the top of the results list!

The Pursuit Agency

Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!

Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.