• Small business marketing strategies for 2025
    Nov 18 2024

    In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.

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    49 mins
  • Marketing will be different in 2025 l What you need to know to stay ahead of the trends
    Nov 7 2024

    In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands.

    Follow Adam Benjamin
    https://instagram.com/adamcbenjamin/
    https://tiktok.com/@adamcbenjamin

    Visit the Agency Website
    https://wearestarke.com/

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    37 mins
  • How to build a marketing strategy you can follow and execute
    Oct 30 2024

    In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn:

    1. Determining where to advertise
    2. Building a funnel based on consumer psychology
    3. Understanding the variables for conversion
    4. How to track success
    5. How to adapt based on what's happening.

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    26 mins
  • How to produce ads for social media advertising that deliver results
    Oct 24 2024

    In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't
    matter how good you are at platform execution if you don't nail the ads.

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    34 mins
  • Building a brand from zero to $1M in 6 steps
    Oct 14 2024

    In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales.

    This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone.

    I hope you enjoy this, but more importantly I hope it provides value that you can use in your company.

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    44 mins
  • TikTok Shop explained in three minutes
    Mar 30 2024

    We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands.

    In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential.

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    4 mins
  • The 2024 META Ads Masterclass - With David Filian
    Mar 14 2024

    META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover:

    - What's different about META Ads in 2024
    - What strategies are working now
    - Testing and scaling campaigns
    - Measuring the success of creative
    - The importance of the actual ads now vs in years past
    - How to think through attribution
    - The correlative effect of META on other platforms
    - Using Google as a part of your META campaign

    And a whole lot more!

    To watch the entire episode on YouTube click here:

    https://youtu.be/MYVyFFVKY3s?si=b2CrnqNlEA9zeC5J

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    35 mins
  • How to position your brand to increase sales
    Mar 9 2024

    If your marketing strategy isn't working, you may be going to broad.

    There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one.

    This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach.

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    4 mins