In this Marketing Over Coffee:
Nobody knows more about the Admin Community than Mike and he brings us the latest!

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Going from back in the days of The Button Click Admin Podcast to The Salesforce Admins Podcast

Coffee endures

Back in the days of Personal Brand

Creating the community when CRM evoloved to the point where it could be administrated without having to write code

Not just running the system, but how do admins go further in their careers?

Core Responsibilities of a Salesforce Admin

Build anything, for any business operation

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

CRM and Agents

Predictive vs. Generative

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Adding more video to leverage YouTube

Building The Podcast Mike AI

Mike on LinkedIn

Carry On - is it the new Die Hard?

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In this Marketing Over Coffee:
Gift giving, holiday movies and more to kick off the season with Katie Robbert!

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When do you stop giving gifts?

Gift project management

John and Katie both admit they don't have their card game together

7:43 - 8:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

AI Holiday Music

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NPR Holiday Movie Roundup

The Best Holiday Movie is Holly Star

15:17 - 16:48 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Lindsay Lohan back with Our Little Secret

Single All The Way

Jack Black in Dear Santa

Red One

Five Nights at Freddies

Raspberry Pie - All I Want For Christmas (Is A Disco Lady)

Pet Friendly Holiday Music

John's First Class Christmas Playlist

Dogs love Bluey

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In this Marketing Over Coffee:
We look back at the highlights of the year and the most important episodes!

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2024 As The Year of AI

Do Ethics Matter Anymore?

TikTok

7:40 - 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Seth Godin on Stategy

Gini Dietrich on PESO and the Post Truth World

Tamsen Webster on Messaging

From Trust Insights: Synthetic Focus Groups, ICP and 5P - Katie Robbert Interview

Crystal Carter on SEO

14:39 - 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Omnicom buys Interpublic for 13.25B

Next Wave - AI watching the screen and providing real time feedback

Kasi Bruno on Gen Z

Tom Webster on Podcasting

Metatrend - The Rise of Content on Demand

Alix McAlpine on Giphy

Saul Colt on Electric Porsches Voitures extravert at TheBestElectric911.com

Dual GPS

Chris 2X

Owala Water Bottle

Taylor Swift

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In this Marketing Over Coffee:
Now with more shopping than ever. And some Cobra Kai.

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Sneaky Marketing of the Week: 48 Laws of Power sounds so much better than "How to be a manipulative jerk"

Record breaking sales for the holiday $41B up from 38.

Where do people get their information?

What if Chrome gets broken off of Google? - Will OpenAI have it's own browser?

7:34 - 8:18 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Adding Ads to Large Language Models?

Chinese Models

Walmart's Retail Media Network, Walmart Connect, is responsible for 12% of profits

AI is Ringing in Big Changes?

Thanks to Zeptive, the best in Vape Detection, on both Wix and NetSuite

14:15 - 15:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

John's Spotify Wrapped

Giving up on Smart Speakers

John recommends the Anker Cosmos 4K Laser SE

Status deal on earbuds and cans for $149

Chris goes in for the super Macbook upgrade

Cobra Kai, next on deck Arcane

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In this Marketing Over Coffee:
Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more!

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MarketingProfs post show - Generative AI for Analytics

The slop list and how to do it better

AJ Wilcox on LinkedIn Ads

7:55 - 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

From the Floor: Tango Hubspot integration, and Mobly

Chris on the impact of LinkedIn dwell time - Free Guide to Create Better LinkedIn Posts

BlueSky adding a million a day - Follow John and Chris

Why you shouldn't delete your Twitter account

19:08 - 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Yet another December filled with crappy predictions of trends

Mini App Blogs

John Blue says the Sneaky Marketing Award should be ongoing

48 Laws of Power, Algebra of Wealth

Year end wrap up

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In this Marketing Over Coffee:
Tom Webster talks about his new book, A Little Guide to Building a Big Podcast

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Get your copy of The Audience Is Listening

Since we last spoke... From Edison to Sounds Profitable

Writing the book to answer "How do I grow my podcast?"

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Things that undermine the credibility of your surveying: margin of error and using percentages correctly

Creating an avatar for your listener

The Primary Audience versus Secondary and Tertiary

Roles, Goals, Characters

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Why more podcasts need to be taking advantage of offline marketing

The services offered by Sounds Profitable

Bringing the P-Zone!

I'm Starting to Worry About This Black Box of Doom

The Greatest Yacht Rock Playlist on Earth - Capt. Tom and Capt. John Approved!

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In this Marketing Over Coffee:
Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns!

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Streamyard tries to get me

TikTok and YouTube vs. MSM on elections

Canada shuts down TikTok business

Katie Artifact - Running on Anthropic Claude

8:15 - 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Open AI O1 Model leak

Nice Martech Overview of everything going on in LinkedIn

MarketingProfs Preview: Katie and Chris doing a full day session on AI for Analytics, also past guests Rand Fishkin (Great Expectations, Lost and Founder), and Nancy Harhut (Using Behavioral Science in Marketing)

MarketingProfs Cocktail Hour Tarot Readings with Chris Returns!!

Results from 54 Google Ad Experiments

A Reddit Marketing Discussion that's not trash

17:38 - 19:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Matter 1.4 Standards for Smart Homes, Siri gets smarter, and John jury rigs a subwoofer to his Bose TV Speaker

Martha Stewart, Agatha All Along, Kara Swisher's Burn Book

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In this Marketing Over Coffee:
Now with more WP Feuds, AI Detectors and Lower Decks

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WordPress vs. WPEngine feud

Anthropic computer use - you can give AI permission to use your machine aka Rise of The Agents

AI detectors are all garbage

14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Home speakers: Echo Studio Pro vs. Klipsch The Fives vs. Sonos

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Ambient mixing tool from Google

Lower Decks

Mr. McMahon

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