Marketing Beat's Marketing Bites

By: Marketing Beat's Marketing Bites
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  • Summary

  • From Marketing Beat, the #1 free source of marketing news, intel and features in the UK, the Marketing Bites podcast takes a deeper dive into the personalities, trends and strategies that are driving success in the industry.
    Marketing Beat 2024
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Episodes
  • 6: The rise and rise of influencer marketing in the UK

    6: The rise and rise of influencer marketing in the UK
    Dec 10 2024
    According to Kolsquare’s latest research into the state of the European influencer marketing scene, more than a third of UK brands expect to work with up to 100% more influencers in 2025.

    Why is influencer marketing such an attractive proposition for brands, and can they really expect compete without it?

    In this episode of Marketing Bites host Tom West joins Katy Link, Kolsquare head of brand, Monica Marriott-Mills, brand influencer, and Warren Fiveash, Teenage Cancer Trust head of marketing to find out.

    We'll dive into why influencer marketing is growing, how an increasingly strict set of rules is impacting the sector, and what the future holds for the influencer marketing space.
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    46 mins
  • 5: Has generative AI become the everyday marketer's ultimate companion?

    5: Has generative AI become the everyday marketer's ultimate companion?
    Nov 26 2024
    Conceptually, most marketers are aware of what generative AI could do – and what we believe it currently can’t. We often see examples of creative at the extreme ends of the spectrum, for example, to demonstrate why the art and design of advertising is still a predominantly human activity.

    But it’s time we moved beyond the conceptual or extreme into the transformative ways generative AI can be used today and how it can be implemented in ‘real world’ tasks to bring greater efficiencies as well as enhancing customer engagement.

    In this episode of Marketing Beat’s Marketing Bites, podcast host Morag Cuddeford-Jones is joined Microsoft Advertising’s growth advertising lead, Tina Aird and Assembly Global’s head of search and programmatic, Dan Roberts to discuss the myriad ways in which generative AI is revolutionising marketing campaigns.

    We’ll also cover how the technology has become invaluable in better adapting and personalising the customer journey, as well as simplifying and speeding up those mundane, but essential parts of the creative process.
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    35 mins
  • 4: Creativity is coming under siege - how best can marketers ringfence it?

    4: Creativity is coming under siege - how best can marketers ringfence it?
    Nov 12 2024
    Covid hit marketing hard, and the resultant global economic downturn has hardly helped matters. In 2024, it feels at times as if creativity is coming under more pressure than ever before – constantly under threat of ceding to rigid economic constraints.

    What then, is the answer? How can marketers ensure that creativity is enshrined at all costs? And how best can they go about protecting it?

    This is exactly what the latest episode of Marketing Beat’s Marketing Bites is preoccupied with, and we’ll be leaning upon the expert opinion of Flora’s UK head of marketing, Ian Hepburn, who will impart numerous golden nuggets of industry knowhow for our discerning listeners to reflect upon – no least concerning Flora’s immensely successful ‘Skip the Cow’ campaign or even Snickers’ iconic ‘You’re not you when you’re hungry’, from Hepburn’s time at Mars.

    We will also be joined by Celtra’s VP of customer success, Natalie Satamoulatos who will shine a spotlight on how harnessing the latest technological advances, and automation in particular, will help supercharge creativity – and ultimately help marketers preserve more control in an increasingly demanding landscape.
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    34 mins

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