Are robots taking over? Not yet! AI in digital marketing is becoming increasingly present, but at JumpFly, it's just one of many tools in our arsenal—not a replacement for the human touch that keeps it real.

In this episode, Linda (Director of Customer Success), Jack (PPC Account Director), and Nick (Director of Marketplace) dive into how we use AI in marketing strategies, from enhancing paid search to Amazon campaigns, while keeping human expertise at the forefront.

Listen in as the team uses real-life examples that shows how to use AI in marketing as a tool and as a creative partner: from expediting deep research for paid search and competitor analysis on Amazon, to using AI to rewrite a snarky email to be friendlier. AI marketing tools help us work smarter, but our human experts at JumpFly make the real difference.

Don’t miss this insightful and entertaining conversation!

Don't reject reality and substitute it with your own - at least not in digital marketing. In this episode, JumpFly's advertising experts Alex (PPC Specialist), John (PPC Account Manager), and Nick (Director of Marketplace) discuss widespread marketing myths - and bust them!

They explain why ad campaigns aren't simply "set it and forget it," why selling on Amazon isn't easy, passive income, detailed strategy is a pillar of successful advertising, and more. Think Google Ads are the only ads to invest in? Is making money on Amazon as easy as listing something for sale? Think again!

So put away your Mentos, soda, and sledgehammers (for now), and join us as we bust these myths and misconceptions. To quote PPC Account Manager John, "You're going into a competitive landscape. Prepare to be competitive!"

How would you approach online marketing for a fax machine company in this day and age?

Marketing this business on social media would require a different approach than marketing it through paid search. But how do experts from both worlds collaborate to craft a winning strategy?

Join our moderator, Alex (PPC Specialist), as he explores three fictional business challenges with Chanthana, a Paid Social Account Manager, and John, from our Paid Search team. Together, they pitch, debate, and refine innovative marketing strategies - covering everything from audience targeting to conversion tactics, video consumption trends, and the role of tools like Google Lens in shopping.

Get expert insights, real-world takeaways, and a lively discussion - because great marketing doesn’t stop at 5 PM!