LinkedIn Ads Show

By: AJ Wilcox
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  • Summary

  • The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.
    Copyright 2020
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Economics Marketing
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Episodes
  • LinkedIn Ads Lead Magnets - Ep 155

    LinkedIn Ads Lead Magnets - Ep 155
    Jan 6 2025
    Show Resources: Here were the resources we covered in the episode: Ian Nelson on LinkedIn Block Lists for Right Rail Ads Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox explores the evolution of LinkedIn Ads, the perception challenges it has faced, and how new advancements in measurement tools are changing the game. AJ takes a deep dive into LinkedIn’s Measurement Insights Tool, detailing its features, functionality, and how it can provide better attribution and campaign insights for B2B marketers. Key Discussion Points: The Evolution of LinkedIn Ads: LinkedIn Ads historically faced criticism for being expensive and underdeveloped compared to competitors.Recent years have seen exponential growth in platform adoption as B2B marketers recognize the unmatched targeting and traffic quality LinkedIn offers.LinkedIn's investment in advanced measurement tools is a game-changer, aiming to prove the platform's value beyond cost. Introducing the Measurement Insights Tool: Overview: LinkedIn is rolling out a new tool called the Measurement Insights Tool, accessible via the “Measurement” tab in Campaign Manager.Stages: The tool organizes data into funnel stages—Awareness, Consideration, Conversion, and Revenue—based on campaign objectives and CRM integration. Features and Insights: Performance Chart: Visualizes campaign performance metrics (e.g., impressions, clicks, cost per click, leads) over time.Company Funnel Analysis: Tracks companies through funnel stages based on engagement and CRM data.Top Performing Audiences: Identifies high-performing audience segments by seniority, job function, location, and company size.Top Performing Ads and Campaigns: Highlights ads and campaigns generating the highest results for specific objectives, though efficiency metrics are not prioritized. Advanced Attribution: LinkedIn analyzes the last 50 touchpoints (impressions and clicks) per member, allocating credit for conversions across funnel stages.The tool relies on LinkedIn-specific attribution models but encourages comparison with external attribution systems. Opportunities and Limitations: While the tool offers valuable high-level insights, it lacks the ability to drill down into specific campaigns or ads for deeper analysis.It’s a strong starting point but requires further refinement to become more actionable for advertisers. Why You Should Listen: Learn how to leverage the new Measurement Insights Tool to improve campaign strategy and attribution.Discover how LinkedIn’s advancements in AI-driven reporting are shaping the future of B2B advertising.Gain practical tips for integrating LinkedIn Ads data with your overall marketing strategy. Call to Action: Join the LinkedIn Ads Fanatics Community to connect with top advertisers, access courses, and participate in weekly group calls with AJ.Share your feedback on the Measurement Insights Tool with LinkedIn reps to help shape its development. Connect and Contribute: Submit questions, feedback, or reviews via LinkedIn or email at podcast@B2Linked.com. Attach a voice recording to be featured on the show! This episode is great for those who want to understand LinkedIn’s newest measurement tools and how they can help you maximize your LinkedIn Ads investment. Show Transcript: For the full show transcript, see the show notes page here: Episode 155
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    19 mins
  • Create a LinkedIn Ads Funnel - Ep 154

    Create a LinkedIn Ads Funnel - Ep 154
    Dec 6 2024
    Show Resources: Here were the resources we covered in the episode: Evergreen LinkedIn Ads Account Benefits Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into strategies for nurturing cold audiences on LinkedIn to prepare them for meaningful engagement and high-conversion offers. If you've struggled with converting cold traffic into sales-ready leads, this episode walks you through how to build a multi-stage funnel using LinkedIn Ads retargeting features. Key Discussion Points: Why Cold Audiences Need Nurturing: Most cold audiences (95%) aren’t ready to engage with sales reps or bottom-of-funnel offers.Nurturing involves multiple retargeting stages to move prospects down the funnel, warming them up to higher-friction calls to action. Building a Multi-Stage Funnel: Stage 1 (Cold Traffic): Use LinkedIn’s native audience targeting to reach cold audiences who align with your ideal customer profile.Stage 2 (First Retargeting): Retarget website visitors, company page visitors, and ad engagers from Stage 1. Apply targeting "guardrails" like seniority, job function, or industry to refine the audience.Stage 3 (Hot Traffic): Retarget prospects from Stage 2 who have engaged meaningfully. These are primed for bottom-of-funnel offers like demos or sales calls. Best Practices for Funnel Organization: Use a campaign naming convention like S01, S02, S03 to clearly identify funnel stages in your account and ensure they’re sorted alphabetically.Exclude retargeting audiences from the previous stage to avoid overlap and ensure prospects graduate down the funnel. Retargeting Audience Management: Create retargeting audiences based on specific engagements (e.g., video views, document interactions).Combine smaller audiences (e.g., website visitors + company page visitors) to ensure they hit the 300-member minimum for ads to serve. Budget Considerations: A multi-stage funnel works best with a monthly budget of $5,000 or more, though smaller budgets are possible with longer ramp-up times. Testing and Optimization: Run bottom-of-funnel offers in earlier stages as a test to gauge audience readiness.If Stage 3 doesn’t yield high conversion rates, adjust ad messaging to clearly communicate value and reduce friction. Recent LinkedIn Updates: LinkedIn Wire Beta: Advertise as pre-roll videos on high-trust publisher content like Bloomberg and Forbes.Holiday Ad Tips: Lower competition during the holidays results in reduced CPCs and CPLs, making it an opportune time to run campaigns. Pro Tips: Take advantage of seasonal or holiday-themed campaigns for better engagement.Use organic posts from company representatives to complement paid ads, especially during events. Call to Action: Join the LinkedIn Ads Fanatics community for access to expert insights, courses, and weekly group calls with AJ. Subscribe to the podcast for weekly LinkedIn Ads tips, and leave a review on Apple Podcasts to help other marketers discover the show. Review and Connect: AJ welcomes listener questions, suggestions, and feedback via LinkedIn or email at podcast@B2Linked.com. Submit a voice recording to be featured in a future episode. Show Transcript: For the full show transcript, see the show notes page here: Episode 154
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    19 mins
  • How Reputation Affects Your LinkedIn Ads - Ep 153

    How Reputation Affects Your LinkedIn Ads - Ep 153
    Nov 21 2024
    Show Resources:

    Here were the resources we covered in the episode:

    DJ Sprague on LinkedIn

    Download your Free Copy of Reputation King

    Subscribe to DJ's Podcast

    Shopper Approved

    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

    Follow AJ on LinkedIn

    B2Linked's YouTube Channel

    LinkedIn Learning Course

    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

    A great no-cost way to support us: Rate/Review!


    Show Description:

    This episode of The LinkedIn Ads Show is packed with actionable insights on how your company's reputation and social proof directly influence the success of your LinkedIn Ads. AJ Wilcox is joined by special guest DJ Sprague, co-author of Reputation King, to explore how reputation management strategies can supercharge your LinkedIn campaigns.

    Key Discussion Points:

    • What is Reputation Management?
      DJ explains how reputation management builds trust and credibility, key factors in driving conversions and long-term customer relationships.

    • The Role of Social Proof in Ads
      Learn how to incorporate trust signals like reviews, ratings, years in business, and client milestones into your LinkedIn Ads to boost engagement and click-through rates.

    • Best Practices for Trust Signals on Landing Pages
      Discover why consistent messaging, social proof, and trust signals on your landing pages are critical for converting LinkedIn Ad traffic.

    • How to Build & Display Reviews
      DJ shares practical tips for collecting reviews, leveraging them in ads, and ensuring they show up prominently in organic and paid search results.

    • Strategies for B2B Advertisers
      Gain insights into how reputation management affects B2B campaigns, including ways to use testimonials, awards, and case studies to establish trust.

    • Pro Tips for Requesting Reviews
      Timing is everything! DJ reveals when and how to ask customers for reviews to maximize response rates and authenticity.

    • Actionable Ideas for Smaller Businesses
      Don’t have years of experience or thousands of reviews? DJ discusses alternative ways to build trust, including leveraging community memberships, case studies, and testimonials.

    • The Impact of Reputation on the Entire Marketing Funnel
      Reputation affects every stage of the buyer's journey, from traffic generation to sales. AJ and DJ explain why ignoring it can cost you conversions you never realized you lost.

    • Real-Life Case Study
      DJ shares how implementing reputation management and Q&A strategies increased one client's web traffic by 8,000% and conversions by 400%.

    Show Transcript:

    For the full show transcript, see the show notes page here: Episode 153
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    38 mins

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