As business owners and leaders, we navigate a landscape filled with wins and losses. Some days, we land new clients and accounts; other days, we lose them. But the real challenge isn’t just in what happens—it’s in how we respond.

Do you find yourself sinking into negativity when a few deals fall through? Or, on the flip side, are you tempted to make big life changes with each win? Maybe you fantasize about that Ferrari or dream of upgrading your home. But realistically, a new client doesn’t drastically alter your life, so why should losing one?

The secret to staying grounded is tracking everything in your business, from hiring to sales. Track each lead’s source, how many convert to bids, and how many bids turn into actual sales. What’s the total value of these bids and sales? What are your conversion rates? By understanding these metrics, you gain a solid foundation to weather the ups and downs, seeing the bigger picture even when times get tough. Because in business, you’re likely doing better than you think—if you’re willing to look at the data.

With this episode of the podcast, host Spencer Ward considers how focusing on measurable aspects of business keeps emotions under control.

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