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Lean & Mean Real Estate Team

Lean & Mean Real Estate Team

By: Josh Rogers and Kelly Melody
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 You got into real estate for freedom, flexibility, income, wealth, family time, and even FUN…. and you can still have everything you wanted! But there are some critical things that have been kept from you. --Everything you want in real estate starts with the right TEAM model.2025 Career Success Economics Leadership Management & Leadership
Episodes
  • The Lean Approach to Real Estate Leadership With Jonathan Campbell

    The Lean Approach to Real Estate Leadership With Jonathan Campbell
    Jun 24 2025
    What does it look like to sell 2,600 homes in a single year—without grinding your team into the ground? “If you’re not creating opportunities for your team—beyond just leads—they’ll go find them elsewhere.” In this episode, we sit down with Jonathan Campbell, a visionary team leader who’s built one of the most productive real estate teams in the country. With just 30 agents or fewer at any given time, Jonathan has closed over 16,000 homes through crystal-clear systems, aligned leadership, and a culture of fun, accountability, and trust. We cover everything from how he holds agents to their commitments without micromanaging, to the surprising true lead source behind their volume (hint: it’s not what you think). Plus, Jonathan opens up about why he's choosing to hit the road with his family in a converted school bus for a three-month cross-country journey—and how he's still running the team while he does it. Whether you're a team leader, solo agent, or operator looking to scale without chaos, this one is pure gold. In This Episode, we talk about: The exact structure of Jonathan’s team & leadership model Why RREK (Role, Responsibility, Expectation, Key numbers) is a game-changer How to create a high-accountability culture without killing morale Why "leads are everything"—but not in the way most agents think The simple scoreboard system his team uses weekly How he develops long-term team members who produce like crazy Why he avoids mass recruiting (and what he does instead) The real cost of running a lean team (and the big profit upside) Jonathan’s Pattern Interrupt family adventure across the country in a school bus His best energy management habits for sustainable leadership Connect with Jonathan: Instagram: jsooup Family Road Trip Account: @campbelladventurebus Team Website: JCteam.com About Your Hosts Hosted by Josh Rogers and Kelly Melody, co-founders of F3 Home Team, the #1 Large Real Estate Team in Northeast Florida for the past two years. After being let down by the conventional real estate team model, Josh and Kelly set out to build a team with their own vision - where their key values of Faith, Family, and Freedom guide everything they do. By keeping their team intentional, focused, and lean, they can work with agents they love, have fun every day, and still hit all their financial goals. Now, they’ve expanded their vision to include helping other team leaders achieve the same thing. If this fired you up or helped you think differently, share it with a fellow team leader or agent who's ready to build something that actually works. Want to grow your real estate business without burnout? Follow us on IG: @leanandmeanrealestate And book a discovery call HERE
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    54 mins
  • Zero to 23K Followers in 90 Days: The Real Estate AI System Behind the Growth

    Zero to 23K Followers in 90 Days: The Real Estate AI System Behind the Growth
    Jun 17 2025
    Josh and Kelly share the behind-the-scenes strategy of how they built a fully AI-powered content machine for their real estate business—one that runs 24/7 without relying on them to film daily. From a brand-new Instagram account to 23,000+ followers and 180+ videos in just 90 days, this system is changing the game for agents who want more reach, more leverage, and way more freedom. This isn’t a podcast, it’s an invitation to the future of marketing for modern real estate teams. Chapters: 0:00 – Why this isn’t a normal episode 1:40 – The real problem: time, freedom, and burnout 3:30 – What we built (and why) 5:10 – How we’re posting 41 videos a week—without filming 6:40 – Step 1: Sourcing local content 7:15 – Step 2: AI scripting 8:20 – Step 3: Voice cloning and avatar creation 10:00 – Step 4: Canva templating and smooth publishing 11:30 – Trello + systems = zero chaos 12:20 – Why this strategy is a land grab right now 13:50 – Why most agents won’t do this (but you should) 15:00 – How to join the free training and start building your machine Key Takeaways: You don’t have to be on camera to dominate social with video Systems win—especially when you remove yourself from the bottleneck The AI wave isn’t coming—it’s here This strategy positions you as the local voice of authority without needing to sell You can post 40+ unique videos a week, even as a solo agent Download our free checklist + register for the next training: LeanMeanContentMachine.com Follow us on Instagram: @LeanMeanJoshKelly Subscribe on YouTube: Lean & Mean Real Estate Team
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    12 mins
  • Fighting to Stay Small: The Successful Team Model You’ve Never Heard Of w/ Melissa Ricks

    Fighting to Stay Small: The Successful Team Model You’ve Never Heard Of w/ Melissa Ricks
    May 29 2025

    The conventional real estate model is built on a “grow or die” mentality. If you’re not scaling fast, recruiting a ton of agents, and running a massive team, you’re falling behind…or so the industry says.

    But what if growth is the very thing that burns you out?

    Melissa Ricks saw the pressure to build a mega team, start a brokerage, and grow at all costs, and walked the other way.

    While most team leaders were chasing volume and headcount, Melissa was doing something radical: fighting to stay small.

    And it worked. She built a wildly efficient, deeply intentional team, and in her highest-producing year, sold 210 homes as the only agent on her team.

    No revolving door of recruits. No burnout. Just a business rooted in service, systems, and sanity.

    In this episode, Melissa shares what she saw in the traditional model that made her reject it, and how she built a business that supports her life, not the other way around.

    Things You’ll Learn In This Episode

    -The turnover trap

    Team leaders are constantly working hard to reduce agent turnover. Is the model (not the agents) the real problem?

    -The burnout-proof model you’ve never heard of

    What does it look like to close 200+ deals and still protect your peace, your family, and your joy?

    -Pour into people

    The problem with real estate’s obsession with numbers and scale is that people often get lost in the shuffle. Why does Melissa focus more on the people than the production?

    -Stop outsourcing your happiness to your volume
    So many team leaders are miserable because they are chasing numbers. How do we determine if this model aligns with us? How do we redefine success for ourselves?

    Guest Bio

    Melissa Ricks is a full-time agent servicing sellers and buyers in NE Florida. She specializes in first-time home buyers, military and retirement relocations, new construction and sellers in all circumstances. The MRE Dream Team provides 5-star customer service with weekly updates to all parties involved for a smooth transaction. Since 2016, Melissa Ricks has served families in the greater NE Florida region and takes pride in providing 5-star experiences, as well as providing peace of mind during the process of selling and buying for all of her clients. She has been fortunate to sell several hundred homes over the years and is honored to be a part of the top 1% of Real Estate professionals in her market. Follow @melissaricksexperience on Instagram.



    About Your Hosts

    Hosted by Josh Rogers and Kelly Melody, co-founders of F3 Home Team, the #1 Large Real Estate Team in Northeast Florida for the past two years. After being let down by the conventional real estate team model, Josh and Kelly set out to build a team with their own vision - where their key values of Faith, Family, and Freedom guide everything they do. By keeping their team intentional, focused, and lean, they can work with agents they love, have fun every day, and still hit all their financial goals. Now, they’ve expanded their vision to include helping other team leaders achieve the same thing.

    Follow the Lean & Mean Real Estate Team on Apple Podcasts, Spotify, or your favorite podcast app so you get the latest episodes! If the show has been helpful, leave us a review on Apple Podcasts —or simply tell a friend about the show. Each time you share the show, you are potentially changing someone’s life!
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    39 mins
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