Episodes

  • The Local Marketing Matrix

    The Local Marketing Matrix
    Dec 17 2024
    In this episode we dive into the world of location marketing with an industry expert as he helps us explore the evolving landscape of local marketing, addressing key challenges faced by multi-location businesses, strategies for proving value to SMB customers, emerging trends. This episode will provide you with an insightful discussion on the latest trends, challenges, and innovations in the realm of local marketing. From high-level ROI and metrics to practical tips for SMB resellers and businesses, we have insights for all.
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    1 hr
  • Encore -Unveiling AI's Trust Revolution

    Encore -Unveiling AI's Trust Revolution
    Dec 31 2024
    In this VoiceAmerica episode, we explore AI's trust issues with Christian J. Ward, Chief Data Officer of Yext. We discuss how companies like OpenAI, Claude, and Google focus on building trust through a two-panel design that provides citations for AI-generated content. This trend harkens back to SEO practices, highlighting the renewed importance of citations. Ward notes that some businesses are even reporting new leads from AI interactions. OpenAI's SearchGPT and Google's Gemini are leading this field, but we anticipate an explosion of open-source models accessing real-time data. The episode emphasizes the distinction between subjective and objective questions, with AI showing promise in handling objective queries that help with daily tasks and decision-making. Ward explains how humans alternate between subjectivity and objectivity throughout their day, stating that subjective is what you want, objective is what you need. This exploration aims to give listeners insight into AI's capabilities and potential impact on our everyday lives.
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    1 hr
  • Encore- Pioneering Ethical Leadership: Empowering Change

    Encore- Pioneering Ethical Leadership: Empowering Change
    Dec 24 2024
    In this episode, we dive into the essential topic of ethical leadership. Leading with integrity, honesty, and fairness has never been more critical in today's rapidly changing world. Ethical leaders understand the significance of prioritizing the well-being of their team members, customers, and communities while driving toward organizational success. In this episode, we explore the profound impact of ethical leadership and how leaders can foster a culture of accountability, transparency, and high ethical standards in the workplace. We uncover actionable strategies and insights to empower leaders to build a stronger, more ethical future.
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    1 hr
  • Encore -Why Integrity Matters

    Encore -Why Integrity Matters
    Dec 10 2024
    As we close out 2024, we are repeating some episodes that give us food for thought. In this episode, we talk about why Integrity Matters. We delve into the power of integrity in today's business landscape, exploring the importance of maintaining honesty, ethics, and transparency in all aspects of business. From building trust with customers to foster a culture of accountability within teams, we uncover the ten essential strategies behind integrity with real-world examples that highlight the impact of integrity on success. The interview with today’s guest, Jeffrey Klubeck, author of The Integrity Game, will inspire, inform, and empower you as we navigate the principles and practices that drive integrity and bring remarkable results.
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    1 hr
  • Precision in Leadership-learning from the Swiss Army

    Precision in Leadership-learning from the Swiss Army
    Dec 3 2024
    In this episode we discuss one of the most well know Army’s in the world, Swiss Army, where leadership is an art form. Renowned for its precision, adaptability, and unparalleled teamwork, the Swiss Army embodies a leadership model that thrives on innovation and collaboration. Just like a well-oiled machine, every member of the Swiss Army plays a crucial role in achieving collective success. Their model emphasizes resilience, versatility, and a deep sense of unity, fostering an environment where everyone’s strengths are recognized and utilized for the greater good.
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    1 hr
  • Cultivating Resilience: Thriving Amidst Adversity

    Cultivating Resilience: Thriving Amidst Adversity
    Nov 26 2024
    Resilience is a cornerstone of success in today's dynamic and ever-changing world. It empowers individuals to adapt, overcome challenges, and thrive in the face of adversity. By cultivating resilience, we not only weather storms but also emerge stronger, more resourceful, and better equipped to seize opportunities. Building resilience fosters a growth mindset, encourages innovation, and enables us to stay focused on our goals amidst uncertainty. The guest this podcast has studied what makes people resilient and has written books to help us develop our resilience.
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    1 hr
  • Encore Empowering Voices: Honoring Courage Together

    Encore Empowering Voices: Honoring Courage Together
    Nov 19 2024
    As we head into the holday season, we are taking this opportunity to give thanks and reflect on the people who implement change for the good. We are repeating an episode we did around the US Holiday the 4th of July. Using the upcoming US Holiday of Thensgiveing to once again take a special opportunity to honor the dedicated individuals who have valiantly served and continue to serve in the military, defending freedom and the rights of all individuals, whether in the USA, NATO countries, Ukraine, or anywhere that stands for these fundamental values. This episode is a celebration of courage and resilience, featuring the remarkable story of a US veteran and one of the most decorated Paralympic athletes in the history of Team USA. Tune in to be inspired by a tale of unwavering determination, extraordinary bravery, and remarkable achievements. Join us in honoring these exceptional individuals as we listen to their truly uplifting journey.
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    1 hr
  • Encore AI Visionaries: Growth and Innovation in Today's Digital World

    Encore AI Visionaries: Growth and Innovation in Today's Digital World
    Nov 12 2024
    In today’s episode we are going to speak with a visionary CEO who is trailblazing the AI landscape, leading their innovative company into the future with a strategic focus on artificial intelligence. T his inspiring leader not only drives their own company's success in AI but also takes the time to empower and educate smaller businesses about the vast opportunities AI presents. He is going to talk to us about the opportunities around AI and how to Passion fostering a community of learning and growth around these exciting opportunities.
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    1 hr