Launching Pros

By: Jesse Mullen and Isaac Johnson
  • Summary

  • We break down digital marketing strategies, social media growth, and business-building tactics for small business owners, creators, and entrepreneurs. No fluff, no gatekeeping—just real, actionable advice to help you grow.

    © 2025 Launching Pros
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Episodes
  • Convenience: Not Just Vending Machines
    May 2 2025

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    Wandering through the bustling streets of Japan for two weeks opened my eyes to a fascinating paradox—incredible peace amid 39 million people. Despite expectations of overwhelming crowds and noise, we discovered silent side streets just steps away from main thoroughfares, creating unexpected pockets of tranquility in one of the world's most densely populated regions.

    What truly captured my attention, however, was the omnipresent convenience that defined Japanese urban life. Vending machines appeared roughly every hundred feet, restaurants clustered densely in every neighborhood, and multiple grocery stores operated within walking distance of our accommodations. This wasn't random—it reflected a deep cultural understanding that success comes not necessarily from uniqueness, but from accessibility. Despite walking over 108 miles during our trip (tracked meticulously on our devices), the convenience of food and drink options was so complete that weight loss remained elusive!

    This observation crystallized an important business principle that transcends cultural boundaries: showing up where your customers already are matters tremendously. The digital parallel is unmistakable—whether through strategic social media presence on platforms where your audience spends time, targeted Reddit advertising to specific subreddit communities, or SEO optimization that makes your website appear precisely when potential customers search for solutions, convenience drives engagement. Your business doesn't always need revolutionary differentiation; sometimes it simply needs to reduce the friction between customer desire and your solution.

    Consider where your customers naturally congregate, both online and offline. Are you making yourself easy to find, or expecting them to work too hard to discover you? The vending machines of Tokyo weren't extraordinary in themselves—their extraordinary success came from being precisely where people needed them, when they needed them. How might your business apply this same principle of strategic accessibility?

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    17 mins
  • Unlocking AI's Deep Research for Business Growth
    Apr 30 2025

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    Prepare to revolutionize your business approach with ChatGPT's game-changing deep research feature. What initially appeared to be a glitch—taking minutes rather than seconds to generate responses—turned out to be an incredible breakthrough in AI capabilities. This powerful new tool scours Reddit forums, YouTube comments, blog posts, and countless other sources to compile comprehensive, nuanced research that would typically require 6-8 hours of manual work.

    The business implications are staggering. For just $20 a month, you gain what essentially functions as a full-time research assistant, creating an unprecedented return on investment for entrepreneurs and marketers. We tested this feature extensively and were blown away by the depth and actionability of the information provided. This isn't just incremental improvement—it's a fundamental shift in how businesses can understand and connect with their audiences.

    Through our exploration, we discovered three transformative applications of deep research. First, it uncovers what your audience genuinely cares about versus what you assume matters to them, revealing hidden market opportunities. Second, it refines targeting by identifying exactly where potential customers congregate online and which influencers they follow, eliminating wasted ad spend. Third, it analyzes your audience's communication patterns to help craft messaging that mirrors their natural language, creating an authentic connection that drives conversions.

    The most brilliant aspect of this technology is how it helps businesses stop guessing about their customers. Rather than relying on broad demographic categories or intuition, deep research provides evidence-based insights drawn from real conversations happening across the internet. For those wanting to maximize this capability beyond ChatGPT's monthly limits, we share a valuable tip about using Perplexity AI as an alternative platform offering unlimited deep research queries.

    Ready to transform your marketing strategy with AI-powered audience intelligence? Visit us at launchingpros.com to discover more innovative approaches to growing your business in today's digital landscape!

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    21 mins
  • Authentic Growth vs. Clickbait Tactics
    Apr 28 2025

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    Does every piece of content need flashy editing and constant hooks to succeed? We tackle this question by examining a content creator's controversial YouTube strategy that prioritizes authenticity over tricks to maintain viewer attention.

    The creator's approach—spending just 2.5 hours total on each video from concept to publication—challenges conventional wisdom. He argues that building an audience willing to sit through substantive content creates more loyal followers who are likelier to become customers than those who need constant stimulation.

    We unpack the nuances of this strategy, identifying when it works and when it doesn't. For established creators with personal brands delivering long-form, educational content to an existing audience, this approach makes perfect sense. However, we note the creator still employs quality visuals, excellent audio, and strategic pacing—elements that inherently engage viewers.

    The crucial distinction emerges between acquisition and retention content. When trying to reach new audiences on platforms like Instagram, TikTok, or YouTube Shorts, hooks remain essential to stand out in crowded feeds. Even this creator likely uses attention-grabbing thumbnails and shorter content elsewhere to funnel viewers toward his longer YouTube videos.

    For entrepreneurs, understanding the appropriate content strategy for each stage of your marketing funnel is key. Rather than choosing between authenticity and engagement techniques, successful creators know when to apply each approach. Educational content can afford less flashy editing once viewers actively seek your expertise, while discovery-phase content requires more attention-grabbing elements.

    What's your content strategy? Do you focus more on hooks to capture attention or substantive content to build deeper connections? Share your approach in the comments and let's discuss what works best for growing a sustainable business!

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    8 mins

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