• Insider Secrets To B2B Sales Success | It Starts with Relationships | Francisco Ramirez | 681

  • Jan 8 2025
  • Length: 43 mins
  • Podcast

Insider Secrets To B2B Sales Success | It Starts with Relationships | Francisco Ramirez | 681

  • Summary

  • In this special episode of The Inside BS Show, Dave Lorenzo and Nicola Gelormino host their first remote podcast from Global Furniture Group’s Miami Design District showroom. The guest, Francisco Ramirez, Regional Manager at Global Furniture, shares his insights on building relationships to drive revenue growth.

    The conversation covers the importance of leveraging collaboration spaces, creating intentional designs for modern work environments, and using hospitality to foster connections. Francisco also provides a behind-the-scenes look at Global Furniture’s operations, distribution model, and innovative approach to workspace design.


    The crew discusses how companies can create workspaces that reflect their culture and brand, the psychology behind workplace design, and the necessity of collaborative spaces in a post-pandemic world. Francisco shares his career journey, beginning with a passion for design, and provides practical advice on building authentic relationships in sales and business development.

    Key Highlights

    • The Power of Relationships in Business:
      Francisco emphasizes the importance of genuine connections and relationship-building in driving sales and fostering long-term client loyalty.
    • Intentional Workspace Design:
      Francisco explains how intentional and adaptable workspace designs enhance productivity, promote collaboration, and reflect company culture.
    • Sales Strategy Insights:
      The conversation touches on Global Furniture’s sales process, including the importance of experiential selling, understanding client needs, and the role of showrooms in creating impactful client experiences.
    • Hosting Events to Build Connections:
      Francisco and the team leverage Global’s showroom as a hub for hosting events, roundtables, and networking opportunities, bringing potential clients into an immersive environment to experience their offerings firsthand.
    • Career Journey and Lessons Learned:
      Francisco shares his unique path to leadership in the commercial interiors industry, starting with an early passion for architecture and a stint in fashion, eventually leading to a successful career in sales and design.

      Show Notes

      • Guest Contact Information:
        Francisco Ramirez
        Phone: 305-563-0785
        Email: fRamirez@globalfurnituregroup.com

    • Key Takeaways for Listeners:
      • Networking Tip: Approach every interaction with genuine curiosity and an intent to add value.
      • Sales Strategy: Prepare for reciprocal opportunities when you give generously in professional relationships.
      • Workplace Design Trends: Modern offices prioritize flexibility, collaboration, and intentional branding.

    • Quotes from the Episode:
      • Francisco: "Space really develops your culture and your brand. Leaders need to see it as an investment, not an expense."
      • Dave: "If you can master the art of giving selflessly, you'll always be ready when opportunities arise."
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