Episode 306 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

In Chapter 13 our hosts Dr Jake and David first catch up after a month out of the IA studio. They explain what's been happening behind the scenes, share exciting plans for the podcast and their upcoming live appearances at two international conferences (ICCE & Canadian Aesthetic Expo)

They then dive into a controversial study about using bacteriostatic saline for reversing Botox-induced brow ptosis, examining its efficacy and implications.

They also touch on the importance of understanding business essentials in the face of regulatory changes in the aesthetic industry. Emphasis is made on the need for business owners to grasp their financial health and future-proof their practices through potential consolidation and better financial management.

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This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel.

In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company.

We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset.

00:00 Introduction

01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia

04:07 Entrepreneurial Spirit and Overcoming Challenges

08:26 The Importance of Marketing and Business Strategy

10:37 Mindset Shifts and Overcoming Imposter Syndrome

17:49 Finding Passion and Building a Supportive Environment

26:23 Marketing Strategies for Small Businesses

35:20 The Importance of Passion in Marketing

35:45 Navigating Multiple Marketing Channels

36:37 Starting with Passion and Measuring Success

37:29 Diversifying Marketing Strategies

39:49 Old School Marketing Tactics

45:01 Leveraging AI for Marketing

48:09 Effective Social Media Posting

54:32 Building a Strong Clinic Culture

57:44 Focus Groups and VIP Programs

01:01:01 Emerging Trends in Marketing

01:02:00 The Fresh Clever Bunch Program

01:03:41 Conclusion and Special Offers

MORE INFORMATION ABOUT THE FRESH LIFE CONFERENCE

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Episode 305 hosts Dr Lisa Dinley (Dental Surgeon from Nottingham, UK)

In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks')

In Chapter 6 we explore the new PDLLA-based biostimulators called Juvelook and Lenisna. These are made by Vaim based in South Korea and are soon to be distributed globally by Fillmed.

We cover the products applications, safety profiles and perceived benefits when compared to other well known biostimulators. Lisa shares her treatment protocols, early insights and research using the products in combination.

CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI!

CONTACT US