• Moneyball Marketing: Data-Driven Tactics for Digital B2B Success

  • Jan 7 2025
  • Length: 32 mins
  • Podcast

Moneyball Marketing: Data-Driven Tactics for Digital B2B Success

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  • Summary

  • In this episode, AvreaFoster’s director of digital strategy, Ben Taylor, joins Dave and Matthew to share his unique Moneyball approach to digital marketing. Drawing from years of experience (and a love for baseball), Ben explores strategies for making the most of your marketing budget, regardless of its size. In this episode, the team discusses:

    • The Moneyball mindset. Learn how to optimize your digital marketing campaigns and achieve maximum ROI, no matter your budget.
    • What CRO is and why it matters. Discover how conversion rate optimization (CRO) transforms traffic into conversions and unlocks untapped value in your existing marketing efforts.
    • Repurposing content for big wins. Hear real-world examples of turning a simple idea into a pipeline-busting lead generator.
    • Avoiding common CRO pitfalls. Get expert advice for recognizing low-performing pages, optimizing high-value content and creating better user journeys.
    • Making data-driven decisions. Understand which key metrics to track at every stage of the buyer journey: awareness, consideration and conversion.
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