• B2B Budget Breakdown: Aligning Spend With Marketing Goals

  • Jan 7 2025
  • Length: 14 mins
  • Podcast

B2B Budget Breakdown: Aligning Spend With Marketing Goals

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  • Summary

  • In this episode, Dave and Matthew sit down with Brittany Feldman, AvreaFoster’s senior director of brand management, to discuss building marketing budgets that align with business goals. Together, they explore strategies for making every dollar count, whether you’re focusing on brand awareness, lead generation or customer retention. Topics include:

    • Building a budget roadmap. Discover how to create a marketing budget that aligns with business objectives and effectively prioritizes resources.
    • Allocating funds for impact. Learn how to divide your budget across content, media spend and website updates to achieve maximum results.
    • Optimizing content investment. Hear insights for repurposing content across multiple formats to maximize ROI, with examples from Brittany and her team.
    • Leveraging digital advertising. Get advice for using digital channels and trade show-specific campaigns to reach target audiences.
    • Avoiding budget pitfalls. Uncover common budgeting mistakes and learn how to stay adaptable during periods of change.
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