• ICONIQ Growth 2024 Marketing Budgets and Productivity Report

  • Dec 18 2024
  • Length: 27 mins
  • Podcast

ICONIQ Growth 2024 Marketing Budgets and Productivity Report

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  • Summary

  • Marketing budget and productivity benchmarks are hard to find, so when Dave "CAC" Kellogg and Ray "Growth" Rike first saw the ICONIQ Growth Marketing Budget and Productivity Report - they knew it was a great topic for this episode of SaaS Talk with the Metrics Brothers.

    During today's episode, Dave and Ray discuss several critical Marketing Planning, Budget, and Productivity benchmarks including:

    • Marketing budget as a percentage of Revenue
    • On-line versus off-line spend
    • Program vs People budget allocation
    • Online Marketing spend by channel
    • Off-line Marketing spend by program
    • Outsourcing and Agency spend by program type
    • Marketing efficiency benchmarks
    • Pipeline contribution sources


    If you are a B2B SaaS Chief Marketing Officer, Chief Financial Officer or CEO, this episode is chalked full of great data, insights and ideas for 2025 and beyond...



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