This conversation delves into the methodology of conducting Product Insight Sprints, emphasizing the importance of user feedback in product development. I outline the process from planning and preparing for the sprint, engaging users during the sessions, categorizing and prioritizing feedback, for assessing implementation efforts and creating an executive pitch deck. The focus is on fostering genuine relationships with users and stakeholders to drive informed business decisions and enhance product usability.

KEY TAKEAWAYS

The goal of design sprints is to reduce adoption risks and improve a user's experience by:

• Hearing use case-specific feedback directly from users
• Getting answers to critical business questions to make informed decisions
• Coming up with new ideas with users and subject matter experts
• Aligning teams under a shared vision
• Developing scope estimates with all teams
• Prototyping an idea, developing wireframes or workflows
• Validating it rapidly with users
• Finally, having a formulated a data-driven, user-validated pitch for your management and stakeholders

BEST MOMENTS

“I consistently check in with users and stakeholders to stay current with what users need and keep my relationships genuine and accessible should I need to make various business decisions.”

“This product insight sprint is a series of sessions in which users of products and employees from various teams share and discuss usability feedback and run ideation sessions that conclude with a nicely formed pile of stack-ranked decisions for a specific product.”

‘In a nutshell, a product insight sprint is a series of time-bound processes that use design thinking activities to help design or redesign a product, service, or feature.’

VALUABLE RESOURCES

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ABOUT THE HOST

Heather has had more than 25 years of experience working with 1000s of customers and securing hundreds of millions of product funding. Early in her career, she was successful at rapidly growing start-up organizations, and over the past 15+ years she has a record of aligning diverse teams to deliver value for customers and strategies for organizations. All through having a focus on solving customer needs to achieve business outcomes.

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