
How to intelligently embrace generative AI: the first guardrails for the use of GenAI in IB research
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About this listen
This podcast urges the International Business research community to adopt generative AI thoughtfully, setting initial guidelines to ensure responsible use. It highlights GenAI's disruptive potential, key risks like bias and misinformation, and calls for transparency and stronger Open Science practices to protect research integrity.
Citation: Delios, A., Tung, R.L. & van Witteloostuijn, A. 2025 How to intelligently embrace generative AI: the first guardrails for the use of GenAI in IB research. Journal of International Business Studies 56, 451–460. https://doi.org/10.1057/s41267-024-00736-0
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