In the latest installment of How to Grow Your Business Like Amazon, Steve explores one of the most pivotal cycles that led Amazon to their massive growth, the fourth and final cycle, The Scale Cycle.

Comprised of four key principles, The Scale Cycle unlocks the secrets behind how Amazon was able to achieve such massive transformations, ultimately building themselves to the global giant they are today. Listen as Steve highlights the various elements making up the final four principles and how these same ideals can be applied to your business.

So sit back, relax, and enjoy a thought-provoking overview that showcases the fourth and final cycle of Amazon's inner-workings.

Timecodes:

0:40 - What is scaling?

2:30 - It's important to continually think like a startup business

3:50 - Principle 11: Maintain Your Culture

6:30 - People want to work at Amazon and stay long-term

8:35 - Creating door desks and the symbol it established within the company

10:20 - The use of the term "shareowners" not shareholders

12:10 - Principle 12: Focus on High Standards

15:40 - How Amazon goes about maintaining high standards

21:00 - Bezos' most recent letter to shareowners

23:15 - Principle 13: Measure What Matters, Question What is Measured...Trust Your Gut

28:33 - "When anecdotes and data disagree, the anecdotes are usually right"

29:30 - Principle 14: Believe it's Always Day One

34:51 - The last quote from Bezos' most recent shareowner letter in 2021

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