What is the most important startup activity for any software business? Building and executing a winning go-to-market strategy. How do you do that? With Patrick Parker’s super insightful 9 Step framework. 

In this episode, Patrick will walk you through the critical components required to see customers flocking to you, credit cards in hand. Learn how to identify the problem, define your target audience, and research the competition and demand as it relates to your software business. Develop a roadmap for success with clearly defined metrics and values that will get your whole sales team on board as you turn market awareness into sales conversions.  

“To be effective, you need to have everyone in the same boat, rowing in the same direction, at the same time.” - Patrick Parker

In This Episode:

- What is a go-to-market strategy and why do you need one from the get-go?

- How to map your buyers’ journey, from when they become aware of your product to when they pay for it?

- Patrick’s 9 Step framework that will allow you to create clear strategies and goals.

- How and when to implement objectives and processes that you can measure your success by?

And more…

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