In this conversation, Amer Abu Khajil shares his journey from civil engineering to the tech world, emphasizing the parallels between building physical structures and developing products.

He discusses the importance of testing and validation, drawing lessons from his engineering background, and outlines the process he created at TTT Studios for product development.

Amer highlights the distinction between problem and solution validation and offers techniques for conducting effective customer interviews, ultimately stressing the need for a structured approach to understanding customer needs and segmenting them effectively.

We explore the journey of building Perceptional, a tool designed to enhance user research through AI.

Amer and David discuss the importance of understanding customer segments, the process of validating ideas, and the balance between automation and human interaction in research.

Amer shares insights on product development, testing methodologies, and the challenges of creating a sustainable business model in the startup landscape.

In this conversation, David discusses his journey with Lawline, the largest provider of online continuing legal education in the U.S.

He shares insights on building resilience in business, the importance of experimentation in product development, and navigating pricing strategies.

David also highlights the role of conferences in fostering B2B relationships and the balance between B2B and B2C strategies.

We explore the transformative power of experimentation in business, particularly in the context of legal education and the integration of AI.

We discuss the importance of understanding customer behavior, the challenges of operating within regulatory constraints, and the need for innovative approaches to education and service delivery.

The dialogue emphasizes the value of shutting down non-viable projects to increase efficiency and the potential of new technologies to enhance learning experiences.

David concludes with reflections on launching his own podcast as a personal growth experiment.

In this conversation, David J Bland and Lex Roman explore the evolution of experimentation in tech, discussing how perspectives on experimentation practices have shifted over the years.

They dive into the role of social proof, ethical considerations, and the balance between experimentation and actionable insights.

Lex shares her experiences working with non-tech industries, particularly journalism, and the challenges of measuring marketing effectiveness.

The discussion wraps up with Lex's innovative approach to helping journalists grow their reader subscriptions and the creation of a playbook for success.