• Head of Marketing Perspective: Bridging Strategy & Tactics at CyberInt with Danny Miller

  • Dec 4 2024
  • Length: 26 mins
  • Podcast

Head of Marketing Perspective: Bridging Strategy & Tactics at CyberInt with Danny Miller

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  • Episode Summary: What does it mean to be an impactful marketer in cybersecurity? Danny Miller, VP of Marketing at CyberInt, joins us in this CyberCMO Confidential segment episode to share how he drives success at a company redefining external threat intelligence. From strategy meetings with the CEO to packing custom swag kits, Danny takes us through the day-to-day life as the marketing leader at a growing cybersecurity startup. Discover how CyberInt’s unique focus on actionable intelligence influences its culture and customer relationships, the art of balancing strategic priorities with hands-on work, and the challenges of scaling a team while staying involved. Plus, hear Danny’s thoughts on aligning with sales, creating seamless customer journeys, and why sometimes it’s okay to let go—even if you’re a little bit of a control freak. Key Highlights: [02:00] - Making Intelligence: Danny explains how CyberInt goes beyond data to deliver actionable insights that impact cybersecurity teams. [05:15] - Meet the Team: A behind-the-scenes look at CyberInt’s global marketing squad—10 pros balancing demand gen, product marketing, and BDR operations. [08:40] - A CMO’s Day in the Trenches: From boardroom strategy to packing elaborate swag kits, Danny’s day is anything but boring. [15:20] - The Art of Letting Go: Danny shares how he’s learning to delegate while keeping his personal touch on the work that matters most. [20:35] - Keeping Execs in the Loop: Danny uses reports, OKRs, and transparency to align with the CEO and leadership team. [28:00] - From Lead to Loyalty: The challenge of creating a seamless customer experience across marketing, sales, and beyond—and why it’s worth the effort. [35:50] - Lessons in Staying the Course: The best advice Danny ignored and how it shaped his perspective on perseverance and growth. Links and Resources Mentioned: Learn more about CyberInt: cyberint.com Send your comments, questions, or topic suggestions to podcast@cybersecuritymarketingsociety.com Join us at Cyber MarketingCon2024! (December 8-11, 2024) – A Conference for Cybersecurity Marketers If you’re serious about leveling up your marketing game in the cybersecurity industry, CyberMarketingCon is a must-attend! Connect with top minds in the field, learn cutting-edge strategies, and swap ideas with fellow marketers who understand the unique challenges of our industry. The event is happening in Philadelphia, but you can join virtually. Don’t wait—get your ticket before prices go up! Grab Your Ticket Here! Be sure also to follow our hosts on LinkedIn: 👉Gianna Whitver 👉Charles Gold Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, or podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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