Welcome to part two of GMT’s season opener. Murray and Rob are joined by media pro and founder of Byfield, Gus Sellitto.

In this insightful episode, we explore the intricate balance global firms must strike as they navigate the challenging role of maintaining a global voice within diverse local markets.

Key points discussed include:

• Collaboration with Internal Teams: Gus explores how external consultants complement in-house PR by offering specialized insights and a broad market perspective, particularly useful in crisis and reputation management.
• Harmonizing Global and Local Values: We discuss how a law firm’s global values, such as respecting diversity and upholding certain ethical standards, can coexist harmoniously with the local laws and customs of the places where they have offices.
• Challenges of Balancing Acts: Finally, we look at the gray areas in balancing global firm values with local laws. And we conclude that although challenging, it is possible to successfully navigate without compromising on either front.

Please stay tuned for the next edition of GMT: The Podcast for Globally Minded Law Firm Leaders.

For more information contact:
Gus Sellitto
Rob Bata
Murray Coffey

Welcome to Season Two of GMT! A heartfelt thank you to all of our listeners. We're excited to announce that we have a jam-packed lineup of episodes coming your way in 2024. Kicking off our new season, we're thrilled to have Gus Sellitto, Founder of Byfield Consultancy, join us. Gus and his firm specialize in proactive reputation counsel for law firm leaders worldwide. In today's episode, you'll discover why a firm's reputation needs to be guarded, promoted, and protected all at once. Given our current media landscape, managing a firm's reputation is more crucial and challenging than ever. Controlling the narrative is increasingly seen as a vital part of law firms' strategic planning. Gus will highlight the major challenges law firms face in managing their reputation globally. In Part Two, we'll delve deeper into geopolitics' role and how the global marketplace influences firms' perceptions both externally and internally.

For more information contact:
Gus Sellitto
Rob Bata
Murray Coffey

Rob and Murray are joined by Gerard Tanja, founder of Venturis Consulting Group. Gerard is the EU's leading expert in global law firm mergers. Join us for a brisk and content rich discussion covering Gerard's unique approach to consulting with clients seeking cross border mergers. Hear about Gerard's thoughts on the next hot spots in Europe for global expansion and Rob shares his insights on why Hong Kong continues to be a location of choice for the largest firms in the world. We also discuss the impact of the A&O Sherman merger and its implications for competition across Europe's legal sector. (Hint: Buckle up.) And of course you do not want to miss the last chapter in "Bata's Best Bets" for 2024. Please contact Murray (murray@mcoffey.net) or Rob (rbata@warwickplace.com) with any thoughts, questions or ideas on who we can improve GMT.