• Forbes guide to being an influential CMO - Seth Matlins

  • Mar 26 2025
  • Length: 50 mins
  • Podcast

Forbes guide to being an influential CMO - Seth Matlins

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  • Summary

  • Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally.

    Timestamps

    00:00 - Intro
    00:45 - Seth’s new podcast
    02:58 - Why are there not enough CMOs becoming CEOs
    05:28 - Marketing needs much better marketing
    07:36 - Seth’s career history
    08:00 - Working jobs that have never existed before
    11:41 - Scars from being a failed entrepreneur
    13:24 - Making unexpected connections between fields
    18:23 - Why organisations need to trust their marketers
    20:26 - What makes a CMO influential
    26:29 - Everyone is a brand manager
    28:35 - How CMOs can be more influential
    35:13 - The world’s most entrepreneurial CMOs
    41:12 - What makes a CMO entrepreneurial
    46:22 - Doing a lot with little
    47:02 - What is changing for CMOs in 2025
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