With the healthcare industry becoming more consumer-centric, providers face the challenge of aligning their operations with patients' real needs. Addressing patient engagement requires a multifaceted approach that involves patients in their healthcare journey, fosters shared decision-making, and enhances the overall patient experience. How can organizations ensure that their digital solutions genuinely benefit those they aim to serve?

Adam Cherrington, Vice President of Digital Health and Patient Voice at KLAS Research, a healthcare IT research firm focused on improving healthcare technology and services by evaluating vendor performance. With over 12 years at KLAS, Adam has championed initiatives prioritizing patient engagement and alignment between healthcare providers and technology vendors. His work led to the development of the KLAS Patient Voice Collaborative, which amplifies patient perspectives to inform healthcare solutions. He illustrates the significant discrepancies between what healthcare providers and vendors offer versus what patients prioritize. By amplifying patient voices, KLAS Research helps healthcare organizations identify and bridge these gaps, ultimately enhancing patient-centered care.

In this episode of For the Better, Ben Cash interviews Adam Cherrington, Vice President of Digital Health and Patient Voice at KLAS Research, about fostering patient-centered healthcare technology. Adam highlights the importance and impact of genuinely listening to patients, the necessity of overcoming traditional silos, driving organizational change through data-informed decisions, and how to utilize technology effectively within a structured change management framework.

Chronic illnesses are affecting an increasing portion of the population, with nearly 50% of Americans currently managing such conditions. Despite the growing number of patients requiring long-term care, the healthcare system is still designed around acute, short-term issues, leaving those with chronic diseases feeling lost in a complex maze of care. How can the healthcare system evolve to better support patients navigating these complex, long-term conditions?

With over 15 years of entrepreneurial experience, Kristy Dickinson, the Founder and CEO of Chronically Simple, is a patient advocate and digital health consultant passionate about reshaping the patient and caregiver experience. Drawing on her personal experience as a patient with a rare genetic disorder, she stresses the importance of integrating the patient’s voice throughout the healthcare process. Kristy built a digital tool to replace cumbersome binders of medical records, showing the necessity of innovative, patient-centered solutions. She urges healthcare professionals to treat patients as key team members, integrating them into the design of systems and care plans to improve outcomes and reduce the overwhelming administrative burden on those managing chronic conditions.

In this episode of For the Better, Ben Cash welcomes Kristy Dickinson, the Founder and CEO of Chronically Simple, to discuss the challenges and opportunities in managing complex health conditions. Kristy shares her eye-opening experience with chronic illness, offers strategies for improving patient experiences, and highlights the value of digital tools in healthcare. Tune in for insights on prioritizing comprehensive care and the power of patient voices in driving healthcare efficiency and effectiveness.

With every Google search, there's an unseen layer of interwoven information that’s crucial for businesses to gain visibility. What if there was a way to clarify these connections, making it easier for search engines to deliver the most relevant content? How does semantic marketing change the game for search engine optimization, and what role does famed actor Kevin Bacon have to play in this?

Martha van Berkel is the Co-founder and CEO of Schema App, an end-to-end schema markup solution for enterprise SEO teams. Known for her expertise in schema markup and knowledge graphs, Martha unravels the mysteries behind these concepts, explaining their vital role in helping businesses articulate their expertise effectively to both human users and search engines. She delves into how knowledge graphs enable machines to infer relationships, a critical component as AI continues to gain prominence in search technology. Her unique connection to Kevin Bacon, who once drove her car, illustrates the concept of inferencing and its practical applications for SEO strategy. Blending her insights on schema markup with anecdotes from her career and personal life, Martha offers a fresh, engaging take on the interconnected digital world in an AI-driven era.

Tune in to this episode of For the Better as Ben Cash chats with Martha van Berkel, the Co-founder and CEO of Schema App, about transforming digital marketing through semantic search technology. Martha discusses the rapid changes in search engine tactics, highlights the importance of content knowledge graphs, and offers a roadmap for enterprises to future-proof their content strategies effectively. She also shares her career journey and provides an overview of Schema App’s upcoming tool, Entity Hub.