Is 'showrooming' eating away at your in-store sales?

Customers are browsing your products live, but completing their purchases online, often with competitors. Why are shoppers pulling out their phones in the aisles?

They're comparing prices, validating quality with online reviews, searching for more detailed information than staff or signage provides, checking inventory elsewhere, and being swayed by the perceived convenience or better pricing found online. Often, this behavior leads to lost sales due to online discounts, wider assortment, or even friction at the in-store checkout.

But there's hope! In this episode, we explore how retailers can protect their in-store sales. Discover how deploying real-time digital signage engagement and implementing smart retail technologies can intercept this behavior.

We'll discuss using dynamic product displays, price match alerts, interactive kiosks or QR codes, mobile integration, and offering exclusive in-store-only benefits & campaigns like same-day discounts or service bundles.

Learn how to replicate the richness and convenience of the online experience within your physical store, adding unique value to shift the customer decision back to immediate, on-site conversion, protecting those crucial in-store sales. Tune in to combat showrooming and boost your bottom line!