• FIR #440: Experimenting for Influence

  • Dec 18 2024
  • Length: 17 mins
  • Podcast

FIR #440: Experimenting for Influence

Listen for free

View show details

  • Summary

  • Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers might be more inclined to buy. Experiments can also influence decision-makers in your company -- again, even if they assume you put your thumb on the scale. The phenomenon is similar to wrestling, with audiences knowing the match is staged by enjoying it all the same. Neville and Shel review some research on the subject and discuss ways communicators can apply experimentation to their work in this short midweek episode.
    Continue Reading →

    The post FIR #440: Experimenting for Influence appeared first on FIR Podcast Network.
    Show More Show Less
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about FIR #440: Experimenting for Influence

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available