• Experience Matters: How to Create Memorable Moments - TSI19.12

  • Dec 19 2024
  • Length: 24 mins
  • Podcast

Experience Matters: How to Create Memorable Moments - TSI19.12

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  • Summary

  • As attendees navigate a trade show floor they're bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise above the chaos and leave a lasting impression?

    Experience design expert Mat Duerden teaches both college students and corporate marketers how to craft memorable, meaningful, and transformative experiences. (He literally co-wrote the book on Designing Experiences!)

    In this episode, he shares strategies to transform your trade show exhibit into an experience that resonates long after the event has ended by:

    • Recognizing the intersection between storytelling and experience design
    • Captivating and engaging trade show attendees (like a boy with a hummingbird)
    • Starting with the desired reaction and work backwards
    • Shaping the experience by mapping it out
    • Understanding the importance of micro-experiences
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