What do you post on social media when you’re not booking voice over work—or worse, when you’re under NDA and can’t share the jobs you do book?

In this episode, I break down the myth that voice actors need client wins to stay visible online.

Instead, I'm offering six proven content strategies you can start using this week to build trust, grow your audience, and stay top of mind with prospects—even if you’ve never booked a job. This is your playbook for authentic, consistent marketing that actually works.

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Social media should be used as a marketing tool, not just for showcasing work.
• Engagement is key to social media algorithms and visibility.
• Behind-the-scenes content can be fascinating and engaging for audiences.
• Sharing marketing moves can help others in the industry.
• Tagging and collaborating with others can expand your reach.
• Throwback wins can provide valuable insights and stories.
• Real talk moments can create authentic connections with your audience.
• Consistency in posting is crucial for building an audience.
• Stop overthinking and start creating content.

Fear. Stress. Anxiety. All things voice actors are feeling right now in the midst of tariffs, trade wars and growing economic uncertainty.

In this episode, I share some of the strategies I'm leaning into right now to keep my voice over business resilient, proactive and profitable, no matter what's going on "out there."

You’ll hear actionable strategies on how to optimize your marketing, stay connected with clients, avoid social media pitfalls, and focus on what you can control. If you’re feeling overwhelmed, this episode is your calm in the chaos.

Also Listen to Trends, Tariffs and Trade Wars with J. Michael Collins - https://youtu.be/n1kpyB2e4nI

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* Free Guide: 10 Common Marketing Mistakes Visit https://vopreneur.com/10mistakes

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Maintaining communication with clients is crucial during economic downturns.
• Social media should be used to share positive and valuable content.
• Focus on strategic targeting of opportunities in less impacted sectors.
• Marketing budgets may be slashed, but costs for advertising may decrease as well.
• Regularly audit online profiles and marketing materials to ensure they are current.
• Focusing on what you can control helps reduce stress and anxiety.
• Engage with positive influences and take breaks from negative news.
• Utilize downtime to address small tasks that can improve business perception.
• Your mindset is essential; keep it fueled and clean.

Discover the World of Radio Imaging Voice Over! In this episode, we dive deep into the Radio Imaging genre — one of the most powerful and consistent income streams for voice actors. 🎧

Matt Fogarty is currently the imaging voice for 29 different stations with clients ranging from iHeartMedia & SiriusXM. He shares how he built a successful career in radio imaging voice over.

Whether you’re an aspiring voice actor or a seasoned pro looking to expand your income, this interview is packed with insider tips, career strategies, and industry insights.

✅ What is Radio Imaging?

✅ How to land your first imaging client

✅ Negotiation tips & market rates

✅ Building long-term relationships with stations

✅ Why you shouldn't overlook small markets

✅ How to stand out & get rehired consistently

If you’re serious about growing your voice over career, don’t miss this master class.

Matt Fogarty Website: https://mattfogartyvo.com Matt Fogarty Instagram - https://instagram.com/mattfogsvo Matt Fogarty LinkedIn - https://www.linkedin.com/in/mattfogartyvoiceovers

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Build a base of great clients who return consistently.
• Storytelling enhances voice over performance.
• Imaging allows for creative expression in voice work.
• Understanding client needs is crucial for success.
• Direct marketing can yield significant opportunities.
• Communication with program directors is essential.
• Flexibility in turnaround times is important.
• Ad-libs can add personality to radio imaging.
• Treat small market stations with the same respect as large ones.
• Identify key decision-makers in radio stations for outreach.
• A structured imaging deal is crucial for long-term opportunities.
• Managing multiple markets requires an effective CRM system.
• Market size influences voice over rates.
• Local engagement is key to the success of radio stations.
• AI is a growing factor in the industry, but human touch remains vital.
• Continuous improvement through coaching enhances voice work.
• The future of radio imaging holds potential despite challenges.

A thousand voice actors are about to descend on the Hilton Atlanta Airport Hotel for VO Atlanta. If you're one of them, this special episode is for you.

This episode is packed with actionable advice to help you make the most of your conference experience.

From purposeful networking and vocal care to leveraging AI for better note-taking and content creation, Marc Scott shares his top strategies for success. Don’t just attend—thrive at VO Atlanta!

Even More VO Atlanta Tips - https://youtube.com/live/C-RFXKVVn-w

Vocal Warmups (and Downs!); How to Protect Your Voice - https://youtu.be/d-F5PFfdBA4

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Network with purpose, focusing on key connections.
• Engage actively in sessions to enhance learning.
• Take care of your voice to ensure participation.
• Follow common themes from multiple speakers.
• Create content to reinforce learning and share experiences.
• Be present and enjoy the conference experience.
• Leverage AI to summarize notes and create content.
• Implement learned strategies into actionable items.
• Don't let fear or nerves hold you back from participating.

Tariffs are here. Will they impact the voice over industry? I didn't bring J. Michael Collins on the podcast to talk tariffs and trade wars, but it just so happened that the day we recorded, that was the story of the day. So we tackled it.

We didn't stop there. We also talked trends voice actors need to watch in 2025 including shifts in commercial and political, the new "it read" that seems to be booking at the moment. How shifting demographics are opening up more opportunities for certain voice actors who may have felt a little left behind in recent years.

A lot of ground is covered in this chat. We even had time to get to VO Atlanta and some insights into this years conference.

If you're a voice actor looking to stay ahead in a rapidly evolving industry, you're going to want to dig into this one with a notebook!

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• The voice over market is experiencing a glut in the middle tier.
• Short-term impacts of tariffs on voice over are uncertain.
• Assertiveness is becoming a key trait in voice over reads.
• Demographics in voice over are shifting towards older voices.
• The average consumer's perception of advertising is changing.
• Buyers are adapting to demographic shifts in their marketing strategies.
• The future of conversational voice over is being redefined.
• Voice over trends are evolving, especially in humor and delivery.
• AI's impact on voice over is minimal at the high end.
• Marketing is crucial for voice actors to succeed today.
• Demos need to reflect versatility and current trends.
• Political voice over requires frequent updates due to shifting issues.
• Online casting companies are facing challenges in the current market.
• The VO Atlanta conference aims to bring fresh insights and speakers.
• Voice actors should focus on building relationships with agents.
• Staying informed about industry changes is key to success.

Every so often I have a conversation with a voice actor who introduces me to genre of voice over I had never really considered before. That happened with Rafael Neve when he reached out with an idea for the podcast.

Rafael has built a thriving, full-time income to support himself and his family from YouTube Dubbing. He even hired his mother to work with him he's so busy!

In this in-depth conversation, Rafael pulls back the curtain on all the potential Youtube Dubbing offers. He holds nothing back with advice for differentiating yourself from other talent in the space, how to find the work, who to collaborate with and so much more.

This episode is particularly impactful if you're a bilingual talent, but as Rafael points out, there are opportunities for anyone who is willing to go look for them.

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• Voice over encompasses a wide range of genres beyond the mainstream.
• Being bilingual adds significant value in localization and voice over work.
• Combining skills like audio engineering enhances the service offered to clients.
• Customer service and building relationships are crucial in the voice over industry.
• Networking through platforms like Discord can lead to unexpected opportunities.
• Preparation is key to recognizing and seizing opportunities when they arise.
• Dubbing requires creativity to match mouth movements and translations.
• Being a one-stop solution can streamline the dubbing process.
• Many content creators are unaware of the potential for dubbing their work.
• The demand for localized content is increasing across platforms.
• AI may assist in dubbing but cannot replicate human emotion and cultural nuances.
• Networking in the right communities can lead to more dubbing opportunities.
• Voice actors must continuously adapt to remain relevant.
• Protecting creative work is essential in the age of AI.
• Collaboration can lead to innovative profit-sharing models.

One great way to build a portfolio in gaming is to work with Indie Game Developers. You get access to opportunities. Build your credits and hone your craft.

Michael Everhard recognizes this, and has taken an interesting approach to his latest collaboration. He's teamed up with a studio for a game he's passionate about and taken on a role beyond simply voice actor. Rather than regular payment, he's entered into a profit sharing arrangement.

For gaming studios in tight budgets, this could be a new way to approach them with your marketing. Michael shares plenty of tips on doing just that.

Michael is also a Nimble Jedi, and we get into that too.

* Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com

* The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott

* For voice over services: Visit https://marcscottvoiceover.com

* Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur

* Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions! Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult

• There's more than one way to play the voice over game.
• Voice acting can be a collaborative process in indie games.
• Profit-sharing models can be beneficial for voice actors.
• Building relationships in the industry can lead to future projects.
• Collaborative approaches can open new opportunities in game development.
• LinkedIn groups can be valuable for networking in the industry.
• You can find Indie Game gigs on Facebook, Twitter and others.
• Automation tools like Nimble can significantly enhance workflow efficiency.