In this episode of the Events Demystified Podcast, host Anca Platon Trifan delves into the intricacies of event design with Liz Lathan, Co-founder of Club Ichi. They discuss strategies for fostering genuine connections at events, blending community and technology, and moving beyond predictable programming. Liz shares her expertise on creating experiential and human-centered B2B marketing, her role in Club Ichi, and the philosophy behind spontaneous think tanks. She also offers insights into maintaining community engagement through intentional design, strategic collaboration, and leveraging technology effectively. Tune in for a conversation filled with valuable takeaways for anyone looking to enhance their event strategy.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.👉 Like and share this video to spread the knowledge.00:00 Introduction to Experiential Strategy01:54 Meet Liz Lathan: Community Life Strategy Expert04:14 The Problem with Traditional Event Design07:04 The Birth of Club Ichi10:59 Building a Thriving Community18:15 Support Systems and Team Dynamics22:16 Exciting Upcoming Events and Initiatives27:02 Upcoming Events and Registration28:30 The Role of Technology in Events30:13 Enhancing Community with Technology33:05 Emerging Tools for Engagement36:36 Personal Mission and Career Journey38:30 Memorable Event Experiences43:40 The Birth of Club Ichi47:25 Building Meaningful Connections48:22 Conclusion and Farewell

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https://ancaplatontrifan.me/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

In this insightful episode of the Events Demystified Podcast, host Anca Platon Trifan discusses the transformative power of AI in event marketing and strategy with technology strategist David Hirschfeld, founder of Tekyz. They explore the integration of AI into event planning, including how AI can enhance attendee engagement, streamline operations, and ensure ROI. Hirschfeld shares his expertise on AI-driven analytics, predictive modeling, and personalized marketing strategies. Together, they also delve into practical applications of AI, addressing common challenges faced by event professionals, and envision the future of AI in the event industry. Whether you're an event planner, marketer, or entrepreneur, this episode provides valuable insights into utilizing AI to shape the future of your events and business.

🔍 Topics Covered:

00:00 Introduction to AI in Event Marketing01:53 Meet David Hirschfeld: Technology Strategist03:57 Exciting Innovations in Event Technology05:25 The Future of AI-Driven Event Planning06:13 Real-Time Translation and Contextual Tools10:00 AI Matchmaking and Personalization15:48 Workflow Automation with AI21:02 Case Study: Automating Event Preparation29:24 Leveraging AI for Feedback Analysis35:34 Integrating AI into Event Strategies40:41 Custom GPTs and Domain Expertise41:12 Collaborative AI and Feedback41:44 AI's Memory and Personalization43:47 AI in Event Planning45:43 AI in Document Management48:30 AI for Event Content Management51:29 AI for Practical Applications54:07 AI in Daily Workflow01:04:23 Future of AI in Events01:08:17 Self-Driving Cars and AI Disruption01:14:22 Scaling Smarter Podcast01:16:08 Conclusion and Call to Action

Connect with our Guest at the links below:

https://www.linkedin.com/in/dhirschfeld/

https://www.facebook.com/dmhirschfeld

Connect with your Podcast Host at the links below:

• Speaker website: ⁠⁠https://ancaplatontrifan.me/⁠⁠
• LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠
• Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan⁠⁠
• Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/⁠⁠
• Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠

In this episode the host, Anca Platon Trifan, CMP, WMEP⁠ demystifies the incredible journey of Reina Herschdorfer, Director of Marketing and Public Relations for National Meetings and Events at Caesars Entertainment. Anca and the guest discuss Reina's international upbringing, her passion for inclusion, and how she has integrated decades of marketing experience to achieve groundbreaking success.

Highlights include Reina's mentorship approach, her significant contributions to Caesars Entertainment’s wellness initiatives, and insights on leadership and diversity. Tune in for a deep dive into transformational leadership, event wellness, and personal growth strategies.

🔍 Topics Covered:

00:00 Introduction to the Episode

02:01 Meet Reina Herschdorfer

04:51 Reina's Multilingual Journey

08:22 The Impact of International Exposure

15:34 Mentorship and Leadership

21:43 Setting and Achieving Goals

30:36 Wellness Initiatives at Caesars Entertainment

34:43 Unique Venues and Essential Partnerships

36:19 Overcoming Event Challenges

37:41 The Impact of Wellness on Events

43:57 Balancing Professional and Personal Life

53:38 Advice for Aspiring Leaders

56:23 Conclusion and Future Plans

Connect with our Guest at the links below:

• Reina Herschdorfer’s LinkedIn https://www.linkedin.com/in/reina-h/
• Company Website https://www.caesars.com/meetings

Connect with your Podcast Host at the links below:

• Speaker website: ⁠https://ancaplatontrifan.me/⁠
• LinkedIn: ⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠
• Instagram: ⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan⁠
• Instagram: ⁠https://www.instagram.com/fit.mindful.maven/⁠
• Instagram: ⁠https://www.instagram.com/eventsdemystifiedpodcast/