Episode #7 RangeMe/ECRM - Winning Pitches - Mudita Earth
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Episode #7 RangeMe/ECRM - Winning Pitches - Mudita Earth
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About this listen
Beauty brand Mudita Earth landed deals with Natural Grocers, Meijer and KeHE Distributors from buyer introductions made at ECRM Sessions. However, each of these retailers initially said “no” to the brand’s Co-Founder Pooja Chopra. In this interview, Chopra shares how she turned each of these “NOs” into a resounding “YES” via listening to the buyers’ needs, then adjusting her products, packaging and approach to give them each exactly what they needed for their respective category objectives.
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