• Ep. 23: Inside Nike's New $350 Auto-Lacing Adapt BB

  • Jan 23 2019
  • Length: 41 mins
  • Podcast

Ep. 23: Inside Nike's New $350 Auto-Lacing Adapt BB

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  • Summary

  • Presented by Art of Sport: ArtOfSport.com/NiceKicks

    Matt and Nick discuss the app-syncing, self-lacing Adapt BB just after Nike's grand New York launch event. From first reactions on and off court, to designer insights from Eric Avar and Tinker Hatfield, the shoe's $350 price point and how the internal motor works, every last detail of the Adapt BB is covered.

    Rundown:

    0 – Intro

    1:41 – Art Of Sport

    2:32 – First impressions of the design

    6:41 – Adapt system's snug fit

    8:52 – Is Black / White an exciting launch colorway?

    12:14 – Years of testing and samples involved to get things right

    13:45 – THREE HUNDRED AND FIFTY BUCKS??

    17:32 – How's the cushioning?

    22:00 – Jayson Tatum as the debut athlete?

    25:05 – How do you charge the shoe?

    26:55 – The App and sneaker can download future updates

    27:42 – When's the next Adapt BB?

    31:10 – What's the concept car for cushioning or other tech?

    34:55 – Why not launch at the 2020 Olympics?

    37:25 – Depth of Nike's innovation involved and looking ahead

    38:05 – Outro


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