• Ep. 21: NBA Star DeMarcus Cousins & Puma Basketball's Re-Launch

  • Nov 13 2018
  • Length: 45 mins
  • Podcast

Ep. 21: NBA Star DeMarcus Cousins & Puma Basketball's Re-Launch

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  • Summary

  • Presented by Art Of Sport – https://ArtOfSport.com/NiceKicks NBA All-Star DeMarcus Cousins discusses his new shoe deal with Puma, how he plans to stand out on the court and why he clowned KD's shoes mid-game. Later, Matt Halfhill and Nick DePaula analyze Puma's NBA re-launch so far and the brand's potential ahead.

    0 – Intro

    1:24 – Art Of Sport

    2:10 – DeMarcus Cousins interview

    5:00 – NBA's new color rules

    8:13 – @PumaHoops Marketing

    9:28 – “Wouldn'tna happened in the Pumas”

    10:13 – Matt & Nick analyze Puma's re-launch

    12:22 – Pulse on Puma from players

    14:51 – Halo effect on Men's business

    20:23 – Is Basketball a declining category?

    23:12 – Puma not doing a signature shoe

    32:02 – Impact of Jay-Z

    33:57 – What do we want to see next?

    38:52 – Branding & color approach

    42:40 – Top 2019 Sneaker free agent targets


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