Episode 4 is out, and Ben and AJ are ready to take you on a deep dive into the B2B Content Strategy world. They’re shedding light on the intricacies of full-funnel content strategy, unveiling its transformative power in the realm of business.

The dynamic duo doesn’t stop there. They emphasize the game-changing impact of tailoring content to your audience's specific stage in their buyer journey. With personalized content, engagement levels can skyrocket!

For a sprinkle of external wisdom, AJ introduces an insightful tweet from the renowned digital marketing maven, Ann Handley. If you’re in the content game, her words are not to be missed. They'll discuss her perspective and its broader implications for the ever-evolving world of marketing.

And for those always on the hunt for cutting-edge tools, Ben and AJ have a treat: Buzzsumo. This AI-powered gem helps in content discovery, impact measurement, and much more. It's their secret weapon for staying on top of content trends.

Connect with us:

AJ: https://www.linkedin.com/in/arunjoseph1290/

Ben: https://www.linkedin.com/in/benjamin-cherian-mathew/

Jump into Growth Graph for an episode brimming with insights and actionable steps to elevate your networking journey!

This podcast is produced by Industry Atom. Go beyond the ordinary in digital transformation, sharpen your decision-making, and elevate your business growth with Industry Atom's unmatched event experiences, profound insights, and an empowering network. Discover more about them here: https://www.linkedin.com/company/lumosforum/