In this last episode of the RAISE Conference podcast series, host June Sarpong welcomes Shaima Al-Husseini, Managing Director of the Saudi Sports for All Federation.

We hear about Shaima’s inspiring journey of driving societal change through sports, particularly the remarkable growth in women’s participation in Saudi Arabia. Shaima shares how her passion for giving back to the community led her to spearhead initiatives like creating the first women's football league and partnering with brands like Nike to introduce modest sportswear.

The conversation will give you a real insight into the evolving role of women in leadership across Saudi Arabia and beyond, as well as the importance of inclusivity in sports and what Saudi Sport For All Federation are doing for communities.

About Shaima al Husseini

Shaima is the Managing Director of the Saudi Sports for All Federation (SFA) since 2019. Throughout this journey, Shaima has led the design and implementation of a mass participation strategy for KSA, which is aligned to Vision 2030.

About June Sarpong

June Sarpong is a celebrated broadcaster, author, and diversity advocate. With her extensive career in media, she has become a leading voice on diversity, inclusion, and equality.

More about RAISE

RAISE is a series of inspiring high-level business events and meetings to collectively advance women’s sport. We bring together sport business leaders of all genders, inspiring real talk and real change for girls and women’s sport.

Interested in partnering?

Contact sally@raisewomensport.com for more information.

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