If you want to watch this YouTube failure unfold give me a 'subscribe' RIGHT HERE!

https://www.youtube.com/@schwedelson/shorts

appreciate you!

J

Best Moments:

(00:34) The real reason it’s powerful to admit when something isn’t working

(01:45) Why YouTube Shorts will rule the internet in the next three years

(03:00) Most marketers are dumping content on YouTube and calling it a day

(04:55) What having only 600 subscribers taught Jay about perspective and growth

(06:23) You don’t need to be great—just willing to be in it and learn

(07:45) If you’re not hands-on, your feedback and decisions are worthless

====================

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

====================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

====================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

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Jay finally gets to sit down with the queen of Facebook herself, Mari Smith, and she’s got strong words: “followers are dead.” But don’t panic—this episode is packed with real talk on what actually works now, how Meta’s algorithm thinks, and why your personal profile might be your biggest untapped asset. Mari Smith doesn’t just explain the changes—she gives you the “do this, not that” of growing visibility, building community, and yes, still making email matter.

Check out Mari Smith's website at marismith.com. Join her Facebook group, The Social Scoop, for expert tips and community support. Follow Mari Smith on Instagram and Facebook.

Best Moments:

(02:46) “Followers are dead” and why non-followers matter more than ever

(03:34) The one metric that tells you if your content is working

(04:30) What to fix when your content isn’t getting picked up

(05:17) Why Facebook is now pushing all video posts into reels

(07:03) Should you use your personal profile or a business page?

(09:00) The format that makes going viral way easier

(10:14) The downside of viral reach with the wrong audience

(11:11) How to turn casual scrollers into leads with one smart move

(12:08) Why your email list is your most important business asset

(13:15) What “trial reels” are and why they’re a big deal

(15:10) The one factor that predicts whether a Facebook group will succeed

====================

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

====================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

====================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma