In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Ron Sonnenberg from IMA ART, discussing the unique niche of fertility services in Beverly Hills. They explore the transition from Hong Kong to the U.S., the evolution of IVF services tailored for high net worth individuals, and effective marketing strategies to attract affluent clients. Ron shares insights into the complexities of the IVF journey and the personalized, concierge-level service his company provides to clients seeking to grow their families.

Chapters

00:00 Introduction to Concierge Medical Marketing Podcast

02:48 Niche Focus on Luxury Fertility Services

05:32 Transition from Hong Kong to Beverly Hills

10:35 The IVF and Surrogacy Business Model

15:50 Personalized Concierge Services for Clients

20:51 Targeted Marketing Strategies for High Net Worth Individuals

23:43 Future Growth Plans and Expansion Considerations

26:47 Introduction to Concierge Medical Marketing

26:48 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Jay Kimmel of Upswing Health about innovative approaches to orthopedic care. They discuss the importance of triage in managing orthopedic injuries, the role of telehealth in reducing unnecessary ER visits, and the development of an AI symptom assessment tool. Kimmel shares insights on virtual athletic training and the collaborative care model with primary care physicians, emphasizing the need for efficient and accessible healthcare solutions.

Chapters

00:00 Introduction to Upswing Health

02:58 The Importance of Primary Care in Orthopedics

06:54 Triage and Efficient Care in Orthopedics

11:20 AI in Symptom Assessment

15:06 Virtual Athletic Training and Rehabilitation

18:23 Collaborating with Primary Care Physicians

21:02 Introduction to Concierge Medical Marketing

21:02 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Enpo Tu, COO of My Financial Coach, about the unique financial challenges faced by medical professionals, particularly those in concierge medicine. They discuss the importance of understanding financial contracts, the role of CPAs, and the need for personalized financial advice tailored to the specific needs of high-income medical professionals. Enpo shares insights on tax strategies, the significance of planning for retirement, and how to navigate the complexities of financial planning in the medical field.

Chapters

00:00 Introduction to Concierge Medical Marketing Podcast

03:07 Understanding Financial Needs of Medical Professionals

10:41 Navigating Financial Contracts and Benefits

15:44 The Role of CPAs in Financial Planning

20:25 Tax Strategies for High-Income Medical Professionals

26:06 The Importance of Personalized Financial Advice

31:36 Introduction to Concierge Medical Marketing

33:01 Engagement and Value Addition in Medical Practices

33:10 Introduction to Concierge Medical Marketing

33:10 Strategies for Growing Your Practice

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews attorney Jim Eischen, who specializes in the legal aspects of concierge medicine and cash healthcare practices. Jim shares his extensive experience in the field, discussing the evolution of cash healthcare models, the challenges faced by healthcare professionals in the current system, and the legal frameworks necessary for establishing compliant cash-based practices. He also highlights common mistakes made during the transition to cash healthcare and offers insights into the valuation of these practices. The conversation emphasizes the importance of patient-centered care and innovative approaches to healthcare delivery.

Chapters

00:00 Introduction to Concierge Medical Law

02:49 Understanding Cash Healthcare Models10:35 The Evolution of Concierge Medicine

14:07 Challenges in the Current Healthcare System

15:00 Legal Framework for Cash Healthcare Practices

21:31 Transitioning to a Cash-Based Model

27:51 Common Mistakes in Practice Transition

30:45 Valuation of Cash-Based Healthcare Practices

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Eunicia Peret, a Wealth Strategy Consultant from Excelstra. They discuss the importance of integrative strategies in wealth management, particularly for high-income professionals like physicians. Eunicia shares insights on identifying ideal clients, optimizing financial strategies, and the significance of exit planning for medical practitioners. The conversation highlights real-life success stories and the value of having access to high-level financial strategies, emphasizing the need for comprehensive planning to ensure financial success and peace of mind.

Summary

In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Kevin Lutz, a concierge medical physician. Dr. Lutz shares his journey from traditional medical practice to establishing a concierge model, emphasizing the importance of patient experience and personalized care. He discusses the challenges and rewards of transitioning to concierge medicine, the benefits of spending more time with patients, and the impact of family involvement in healthcare. The conversation also covers marketing strategies, patient retention, and the future of concierge medicine.

In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Jeff Earlywine, a business consultant specializing in the medical field. Jeff shares five key strategies for concierge medical practices to thrive, drawing parallels between racing and business. He emphasizes the importance of mental preparation, having a sound business structure, understanding track position and risk management, the significance of pit stops for retooling, and the need for clear goals. The conversation highlights actionable insights for medical practice owners to enhance their business operations and achieve success.

Ryan Ross, an expert on creating engaging webinars, shares five tips for creating an effective and engaging webinar. The tips include picking a good topic, getting speakers, using a platform you know, over-promoting the webinar, and giving the audience something to engage with. Ross also provides operational tips such as holding the webinar on specific days and times, doing a technical rehearsal, and using your own deck for presentations. He emphasizes the importance of engaging the audience through polls, PDF handouts, and links to LinkedIn.